Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
F01 Engagement Platform
FACE THE DAY ESKINOL, UNILEVER PHILIPPINES FACIAL CLEANSER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
PRAISE NEW WOMEN PANTENE HAIRCARE	GREY GROUP HONG KONG	HONG KONG
F02 Response/Real-Time Activity (incl. Crowdsourcing)
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN JOKOWIMANIA (JO-MAN) PRESIDENTIAL ELECTION	BERAKAR KOMUNIKASI Jakarta	INDONESIA
EVEN ORDINARY CAN FLY NIKE BRAND	WIEDEN+KENNEDY SHANGHAI	CHINA	AMANACLIQ SHANGHAI FIN DESIGN + EFFECTS SHANGHAI	CHINA
TWEETING SONAR LION BEER	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
DON'T TRADE ME PAW JUSTICE ANTI AUCTIONS	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
WEARABLE_BANANA DOLE JAPAN DOLE BANANA	DENTSU Y&R Tokyo	JAPAN	DENTSU Tokyo DENTSU TEC Tokyo PUZZLE Tokyo	JAPAN
FUEL THE FIRE GIO INSURANCE INSURANCE	LEO BURNETT SYDNEY	AUSTRALIA	BRIGHTWORKS PRODUCTION Sydney	AUSTRALIA	Short List
#MYFAMILYCAN SPC ARDMONA PACKAGED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA			Short List
SACRED GROUND ADIDAS SPORTING GOODS	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	INFINITY SQUARED Sydney	AUSTRALIA
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA AWARENESS	GPY&R Brisbane	AUSTRALIA			Short List
BEAT THE MAY WEATHER McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES
LIGHTING UP LIVES PEPSICO PAKISTAN PEPSI	BBDO PAKISTAN Lahore	PAKISTAN
PRICELESS NEW YEAR’S EVE MASTERCARD FINANCIAL SERVICES	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE
STANDARD CHARTERED MARATHON 2015 DIGITAL QUEUE SPECTRUM WORLDWIDE SPORTS EVENT MANAGEMENT	SOCIALYSE Singapore	SINGAPORE
MINI OREO SNACK ANYWHERE MONDELEZ INDONESIA OREO	FCB INDONESIA Jakarta	INDONESIA	SOS Jakarta	INDONESIA
#LABANMANNY UNILEVER REXONA MEN	UNILEVER PHILIPPINES Manila	THE PHILIPPINES
FINGER AGE NEED SEX TOYS	WUNDERMAN Shanghai	CHINA
MONEYCONTROL- BUDGET 2015 MONEYCONTROL.COM FINANCIAL PORTAL	WHYNESS WORLDWIDE Mumbai	INDIA
DONATE-POLINE CHILDFUNDKOREA CHARITY	HS AD Seoul	SOUTH KOREA	MERRY GO Seoul	SOUTH KOREA
LAKME COMMAND CENTER LAKME/HINDUSTAN UNILEVER BEAUTY CARE PRODUCTS	PHD INDIA Mumbai	INDIA
F03 Use of Co-Creation & User Generated Content
HOCKEY SELFIE STICK STAR INDIA STAR SPORTS	BLINK DIGITAL Mumbai	INDIA
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN JOKOWIMANIA (JO-MAN) PRESIDENTIAL ELECTION	BERAKAR KOMUNIKASI Jakarta	INDONESIA
FREE MATERIAL IDOL STAFF-UP MIKA & RIKA	DENTSU Tokyo	JAPAN
SHINE CANON CAMERAS	LEO BURNETT SYDNEY	AUSTRALIA	BRIGHTWORKS PRODUCTION Sydney	AUSTRALIA
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN
#RADIORETWEETS THE JAPAN COMMERICAL BROADCASTERS ASSOCIATION THE JAPAN COMMERICAL BROADCASTERS ASSOCIATION	DENTSU Tokyo	JAPAN	SPAREPOCKET Tokyo	JAPAN
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA			Short List
HONDA + OK GO: IWONTLETYOUDOWN.COM HONDA UNI-CUB	MORI Tokyo	JAPAN
BBC FIRST '#WHATSNEXT' BBC WORLDWIDE SUBSCRIPTION TV CHANNEL	ADHESIVE PR Sydney	AUSTRALIA
CLOSEUP CUPID GAMES UNILEVER TOOTHPASTE	SALT SINGAPORE	SINGAPORE
FUEL THE FIRE GIO INSURANCE INSURANCE	LEO BURNETT SYDNEY	AUSTRALIA	BRIGHTWORKS PRODUCTION Sydney	AUSTRALIA	Short List
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	VIRGIN PRODUCED Los Angeles, CA	USA	Short List
TRANSLYRICS PROJECT AMUSE / UNIVERSAL MUSIC PERFUME	DENTSU Tokyo	JAPAN
SACRED GROUND ADIDAS SPORTING GOODS	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	INFINITY SQUARED Sydney	AUSTRALIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA
GENERAL PANTS #GIVEPEACE GENERAL PANTS GROUP APPAREL / RETAIL	BASHFUL Sydney	AUSTRALIA	ENTROPICO Sydney	AUSTRALIA
SEEK CV SEEK AUSTRALIA ONLINE JOB LISTING PLATFORM	ISOBAR Melbourne	AUSTRALIA
MINI OREO SNACK ANYWHERE MONDELEZ INDONESIA OREO	FCB INDONESIA Jakarta	INDONESIA	SOS Jakarta	INDONESIA
RE-IGNITING A LOVE FOR READING IN CHINA AMAZON CHINA KINDLE VOYAGE E-READER DEVICE	WEBER SHANDWICK Hong Kong	HONG KONG
SUPER MONDAY TURKCELL SUPERONLINE INTERNET SERVICE PROVIDER	WANDA DIGITAL Istanbul	TURKEY
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA			Short List
ISLAND PRU LIFE UK INSURANCE	BBDO GUERRERO Makati City	THE PHILIPPINES	POSTMANILA Makati City	THE PHILIPPINES
F04 Innovative Use of Social or Community (including emerging platforms for brands)
#WENEEDCHU MISSCHU SOCIAL MEDIA CAMPAIGN	CYPHA INTERACTIVE Surry Hills	AUSTRALIA
HOW HAPPY AM I MG NON-LIFE INSURANCE NON-LIFE INSURANCE	BBDO KOREA Seoul	SOUTH KOREA	ANOTHER RAINBOW Seoul	SOUTH KOREA
DON'T TRADE ME PAW JUSTICE ANTI AUCTIONS	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND			Short List
SURFIFY SURFAID.ORG CHARITY	BWM DENTSU Sydney	AUSTRALIA	HECKLER Sydney NYLON STUDIOS Sydney	AUSTRALIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA
THE FULL PICTURE SYMANTEC SYMANTEC INFORMATION SECURITY	EDELMAN Singapore	SINGAPORE
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA

F02 Response/Real-Time Activity (incl. Crowdsourcing)
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION

BERAKAR KOMUNIKASI Jakarta

INDONESIA
EVEN ORDINARY CAN FLY
NIKE / BRAND

WIEDEN+KENNEDY SHANGHAI

CHINA

AMANACLIQ SHANGHAI
FIN DESIGN + EFFECTS SHANGHAI

CHINA
TWEETING SONAR
LION / BEER

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA

DENTSU Y&R Tokyo

JAPAN

DENTSU
Tokyo
DENTSU TEC
Tokyo
PUZZLE
Tokyo

JAPAN
FUEL THE FIRE
GIO INSURANCE / INSURANCE

LEO BURNETT SYDNEY

AUSTRALIA

BRIGHTWORKS PRODUCTION
Sydney

AUSTRALIA

Short List
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES

LEO BURNETT MELBOURNE

AUSTRALIA

Short List
SACRED GROUND
ADIDAS / SPORTING GOODS

WHYBIN\TBWA GROUP MELBOURNE

AUSTRALIA

INFINITY SQUARED
Sydney

AUSTRALIA
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS

GPY&R Brisbane

AUSTRALIA

Short List
BEAT THE MAY WEATHER
McDONALD'S / McDONALD'S

LEO BURNETT GROUP MANILA

THE PHILIPPINES
LIGHTING UP LIVES
PEPSICO PAKISTAN / PEPSI

BBDO PAKISTAN Lahore

PAKISTAN
PRICELESS NEW YEAR’S EVE
MASTERCARD / FINANCIAL SERVICES

TBWA\DIGITAL ARTS NETWORK Singapore

SINGAPORE
STANDARD CHARTERED MARATHON 2015 DIGITAL QUEUE
SPECTRUM WORLDWIDE / SPORTS EVENT MANAGEMENT

SOCIALYSE Singapore

SINGAPORE
MINI OREO SNACK ANYWHERE
MONDELEZ INDONESIA / OREO

FCB INDONESIA Jakarta

INDONESIA

SOS
Jakarta

INDONESIA
#LABANMANNY
UNILEVER / REXONA MEN

UNILEVER PHILIPPINES Manila

THE PHILIPPINES
FINGER
AGE NEED / SEX TOYS

WUNDERMAN Shanghai

CHINA
MONEYCONTROL- BUDGET 2015
MONEYCONTROL.COM / FINANCIAL PORTAL

WHYNESS WORLDWIDE Mumbai

INDIA
DONATE-POLINE
CHILDFUNDKOREA / CHARITY

HS AD Seoul

SOUTH KOREA

MERRY GO
Seoul

SOUTH KOREA
LAKME COMMAND CENTER
LAKME/HINDUSTAN UNILEVER / BEAUTY CARE PRODUCTS

PHD INDIA Mumbai

INDIA