Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A06 Use of Video
THE GENTLEMEN’S WAGER JOHNNIE WALKER BLUE LABEL ALCOHOL	PHD SINGAPORE	SINGAPORE	ANOMALY New York	USA	Short List
CUPID GAMES UNILEVER CLOSEUP	PHD SINGAPORE	SINGAPORE
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY ANCHOR WHITE MILK	TRIBAL DDB SHANGHAI	CHINA	MOTO ARTISTS & PRODUCTION Shanghai	CHINA
PRAISE NEW WOMEN PANTENE HAIRCARE	GREY GROUP HONG KONG	HONG KONG
SHINING JOURNEY BACK HOME PANTENE HAIRCARE	GREY GROUP HONG KONG	HONG KONG
SKIPPABLE KIDS P&G BEAUTY CARE	GREY KUALA LUMPUR	MALAYSIA	PLAYHOUSE PICTURES Kuala Lumpur	MALAYSIA	Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP MASTER KONG A MEAL OF NOODLE AND SOUP	BBDO CHINA Shanghai	CHINA	WE PRODUCTION Shanghai	CHINA
A07 Use of Music /Sound Design
PLAY THE PING PONG TV TOKYO CORPORATION TABLE TENNIS	DENTSU Tokyo	JAPAN	WEEK'S Tokyo	JAPAN	Bronze
MUSIC REBORN HMV MARKETING HMV	McCANN & SPENCER Hong Kong	HONG KONG
ANDROID CHORUS GOOGLE JAPAN MOBILE	DENTSU Tokyo	JAPAN	CINQ Tokyo	JAPAN
FORD FOCUS 5 FORD NEW ZEALAND CARS	J. WALTER THOMPSON NEW ZEALAND Auckland	NEW ZEALAND	PERCEPTUAL ENGINEERING Auckland	NEW ZEALAND
CRISP CONCERT EZAKI GLICO SNACKS	DENTSU Tokyo	JAPAN	ROBOT COMMUNICATIONS Tokyo	JAPAN	Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP MASTER KONG A MEAL OF NOODLE AND SOUP	BBDO CHINA Shanghai	CHINA	WE PRODUCTION Shanghai	CHINA
A09 Innovative Use of Technology
THE LIFE SAVING TV PROJECT KT OLLEH TV	KOREA TELECOM Seoul	SOUTH KOREA
PLAY THE PING PONG TV TOKYO CORPORATION TABLE TENNIS	DENTSU Tokyo	JAPAN	WEEK'S Tokyo	JAPAN	Short List
GLICO REALTIME MOSAIC SELFIE SHANGHAI EZAKI GLICO FOODS CO. SWEETS	BEIJING DENTSU ADVERTISING Beijing	CHINA	IMG SRC ADVERTISING PLANNING SHANGHAI	CHINA	Short List
CLOSER GOOGLE TAPPING THE POWER OF GOOGLE TO BRING MUSIC FANS CLOSER	JACK MORTON WORLDWIDE Singapore	SINGAPORE
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland	NEW ZEALAND	Grand Prix
HAPPY HOURS REWIND TURQUOISE COTTAGE TURQUOISE COTTAGE	DENTSU WEBCHUTNEY Gurgaon	INDIA
MAGIC RUNNING C’ESTBON MULENE FUNCTIONAL DRINKS	CHEIL Beijing	CHINA
LET'S WASH AND PLAY! CHINA CHILDREN AND TEENAGERS FUND PUBLIC AWARENESS MESSAGE	CHEIL Beijing	CHINA
HEALTHY EVERYDAY YILI MEIYITIAN HIGH - END ACTIVE LACTIC ACID BACTERIA BEVERAGE ACTIVE LACTIC ACID BACTERIA BEVERAGE	CHEIL Beijing	CHINA
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	HAKUHODO KETTLE Tokyo	JAPAN	AID-DCC Osaka INVISIBLE DESIGN LAB Fukuoka TOKYO Tokyo	JAPAN	Gold Spike
VISUAL DRIVING EXPERIENCE LANDROVER CHINA AUTOMOBILE	WUNDERMAN Shanghai	CHINA
FLOWERS AND PEOPLE MICROSOFT JAPAN CONSUMER SOFTWARE AND DEVICES	WUNDERMAN INTERNATIONAL Tokyo	JAPAN
LIFELIVE SAMSUNG GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA	RAPID VR Sydney	AUSTRALIA
SURFIFY SURFAID.ORG CHARITY	BWM DENTSU Sydney	AUSTRALIA	HECKLER Sydney NYLON STUDIOS Sydney	AUSTRALIA
REVERSIBLE BARCODE LIFE NUTRITION HEALTH SUPPLEMENTS	CHEIL HONG KONG	HONG KONG
THE DOLMIO PEPPER HACKER MARS FOOD AUSTRALIA DOLMIO	CLEMENGER BBDO SYDNEY	AUSTRALIA			Short List
AN ALBUM OF WHAT YOU WILL PHOTOGRAPH NIKON JAPAN WILLBUM	BEACON COMMUNICATIONS Tokyo	JAPAN
HOCUS FOCUS VENDING MACHINE DANONE AQUA	VML QAIS INDONESIA Jakarta	INDONESIA
INVISIBLE MUSIC VIDEO WARNER MUSIC JAPAN KOBUKURO	BIRDMAN Tokyo	JAPAN	KIRAMEKI Tokyo BIRDMAN Tokyo	JAPAN
PERFUME AT SXSW AMUSE / UNIVERSAL MUSIC PERFUME	DENTSU Tokyo	JAPAN	P.I.C.S Tokyo	JAPAN	Bronze
MICROSOFT PRIMER - THE FIRST TEACHING FONT MICROSOFT INDIA MICROSOFT OFFICE	WUNDERMAN INTERNATIONAL Gurgaon	INDIA
DAYLONG SUN SENSOR GALDERMA DAYLONG SUN PROTECTION	WUNDERMAN INTL PHILS Makati	THE PHILIPPINES
LUX BLOOM TO SHINE - INTERACTIVE MIRROR INSTALLATION UNILEVER JAPAN LUX SUPER RICH SHINE	ASATSU-DK Tokyo	JAPAN	ADK ARTS Tokyo	JAPAN
DERBY GO ROUND JAPAN RACING ASSOCIATION HORSE RACING	TOW Tokyo	JAPAN	TOW Tokyo	JAPAN
HEARTOGRAPHY NIKON SINGAPORE NIKON	J. WALTER THOMPSON SINGAPORE	SINGAPORE	CURIOUSLAB Singapore	SINGAPORE
WATCH IT WITH THE S6 SAMSUNG GALAXY S6	LEO BURNETT VIETNAM Ho Chi Minh City	VIETNAM	WIZARD Ho Chi Minh City BUTLERS, KINGS & QUEENS Barcelona KANTANA Ho Chi Minh City	VIETNAM SPAIN
THE DOTS #ANYTIMEANYWHERE BUTTERFLY TWISTS BALLET SHOE AND RAIN BOOT BRAND FOR WOMEN	FRED & FARID SHANGHAI	CHINA
WARMING UP E-STORE THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA
A10 Overall Aesthetic Design/Best Practice
LIGHT TRIP MILES SAMSONITE SUITCASE	CHEIL Beijing	CHINA
NAMIE AMURO ANYTHING FOR GOOGLE CHROME DIMENSION POINT / AVEX MUSIC CREATIVE _GENIC' ALBUM RELEASE	EPOCH Tokyo	JAPAN	EPOCH Tokyo DOT BY DOT Tokyo STORIES	JAPAN	Bronze
ANDROID CHORUS GOOGLE JAPAN MOBILE	DENTSU Tokyo	JAPAN	CINQ Tokyo	JAPAN	Short List
THE DOTS #ANYTIMEANYWHERE BUTTERFLY TWISTS BALLET SHOE AND RAIN BOOT BRAND FOR WOMEN	FRED & FARID SHANGHAI	CHINA
A11 Data Visualisation
FENCING VISUALIZED SPORTS BIZ CO. FENCING	DENTSU Tokyo	JAPAN			Bronze
PAPER FASHION KIDS 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
FLOWERS AND PEOPLE MICROSOFT JAPAN CONSUMER SOFTWARE AND DEVICES	WUNDERMAN INTERNATIONAL Tokyo	JAPAN
UV_PRICE PROCTER & GAMBLE JAPAN PANTENE	DENTSU Tokyo	JAPAN
VESPA PRIMAVERA PIAGGIO VIETNAM AUTOMOBILE	CLICK Ho Chi Minh City	VIETNAM

A06 Use of Video
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL

PHD SINGAPORE

SINGAPORE

ANOMALY
New York

USA

Short List
CUPID GAMES
UNILEVER / CLOSEUP

PHD SINGAPORE

SINGAPORE
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN
FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY / ANCHOR WHITE MILK

TRIBAL DDB SHANGHAI

CHINA

MOTO ARTISTS & PRODUCTION
Shanghai

CHINA
PRAISE NEW WOMEN
PANTENE / HAIRCARE

GREY GROUP HONG KONG

HONG KONG
SHINING JOURNEY BACK HOME
PANTENE / HAIRCARE

GREY GROUP HONG KONG

HONG KONG
SKIPPABLE KIDS
P&G / BEAUTY CARE

GREY KUALA LUMPUR

MALAYSIA

PLAYHOUSE PICTURES
Kuala Lumpur

MALAYSIA

Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG / A MEAL OF NOODLE AND SOUP

BBDO CHINA Shanghai

CHINA

WE PRODUCTION
Shanghai

CHINA