Short List
Product / ServiceHONDA
CategoryC02. Microsites
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN

Creative Execution

In order to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way. The website automatically shifts as if it is driven by the engines. By doing so we tried to communicated difficult theme in more entertaining manner with colorful motion graphics and animations.

Soon after the launch of the website, its bold and fresh design attracted the global audience and achieved FWA - The Site of the Day, and ADFEST Grand Prix. Over 570,000 visitors attended the Sao Paulo Motor Show in 2014 (11days) and finished with great success.

“Honda. Beautiful Engines.” is a corporate branding campaign developed for the 2014-2015 motor show season. Starting with the insight that Honda is the world’s largest engine manufacturer - producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, “Engines make the world go round.”


Name Company Position
Morihiro Harano Mori Inc. Creative Director 
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copy Writer
Scott Lehman Lehman Advertising Inc. Copy Writer
Yusuke Kitani kaibutsu Interactive Director
Satoshi Yoshitake Cubesato Music
Junichi Arakawa Birdman Motion Graphics Designer
Junya Sato kaibutsu Motion Graphics Designer
Komei Sato kappuku Motion Graphics Designer
Atsushi Hashimoto YAMA Web Designer
Kazuki Nakata YAMA Programmer
Fumihito Katamura Fumihito Katamura Photograph Office Photographer
Yuta Harasawa TYO PRODUCTIONS1 Production Manager
Masahira Mizuta TYO PRODUCTIONS1 Production Manager
Misato Tachibana Mori Inc. Agency Producer
Hidenori Kakinuma Dentsu Inc. Agency Producer
Shunichi Takano TYO PRODUCTIONS1 Producer
Website URL