| Title | COWAY WATER BREAK PROGRAM |
| Brand | PRIMARY CLIENT |
| Product / Service | WATER DRINK |
| Category | A04. Animation/Motion Graphics |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | COWAY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jung A Kim | INNOCEAN WORLDWIDE | Executive Creative Director |
| Yeo Reum Shin | INNOCEAN WORLDWIDE | Copywriter |
| Jun Kyu Lee | INNOCEAN WORLDWIDE | Copywriter |
| Ga Hong Choi | INNOCEAN WORLDWIDE | Copywriter |
| Yu Jin Lee | INNOCEAN WORLDWIDE | Copywriter |
| Young Ho Hwang | INNOCEAN WORLDWIDE | Art Director |
| Lim Hoon | INNOCEAN WORLDWIDE | Art Director |
| Sang Kwon Park | INNOCEAN WORLDWIDE | Art Director |
| Bae Seong Kim | INNOCEAN WORLDWIDE | Producer |
| Yeom Cheol | INNOCEAN WORLDWIDE | Account Executive |
| Ho Suk Kang | INNOCEAN WORLDWIDE | Account Manager |
| Young Jin Kim | INNOCEAN WORLDWIDE | Account Manager |
| Se Hoon Hong | INNOCEAN WORLDWIDE | Account Manager |
| Jin Hyuk Yun | INNOCEAN WORLDWIDE | Account Manager |
| Suk Hyoung Kim | INNOCEAN WORLDWIDE | Planning Director |
| Hyun Joo Choi | INNOCEAN WORLDWIDE | Planning Manager |
| Sung Soo Lee | INNOCEAN WORLDWIDE | Planning Manager |
| Chan Hee Kim | INNOCEAN WORLDWIDE | Planning Manager |
| Hyung Suk Kim | INNOCEAN WORLDWIDE | Planning Manager |
When it was time to drink water, kindergartens across the nation simultaneously went online to the campaign site to view animations and the kids sang and danced together before they drank water. The animations in the campaign site were synchronized with YouTube and were spread through various SNS channels by parents and kindergarten teachers.
More than 57,000 children participated for the campaign and over 1,000 Kindergartens implemented the program. The campaign animation recorded above 1,000,000 views on YouTube. Furthermore, 92% of the kids experienced an increase in water intake after the program. By the campaign, Coway successfully built trust and favorable image among Korean consumers as the nation’s no.1 water purification company.
According to research, 84.2% of Korean kids have insufficient water intake. However, the kids do not enjoy drinking water because it’s tasteless, colorless and boring. Coway, Korea’s No.1 water purification company, created animations using cute characters, which informs the kids when it is time to drink water. The animation was distributed to kindergartens across Korea and made water drinking time more enjoyable.