Creative Execution

When approached by hand, the toy's spray nozzle dispenses foaming hand soap automatically, and the built-in music chip is activated simultaneously to play the hand-washing related nursery rhyme, allowing the kids to wash their hands in a fun way. Mobile Phone App A. By sending instructions via their mobile phone, parents can configure the device to change songs, set hand washing reminders, and so on. B. Each time the kid is done with his/her hand washing, the device will send to his/her parents’ mobile phone a message with data on their hand-washing process。

China Children and Teenagers Fund distributed 1,000 Foaming Hand Washing Toys to the little ones. This move was widely appreciated by parents. The campaign was widely reported on various websites and SNS platforms, etc., and has been reproduced over 30 million times. China’s Beijing TV made an exclusive report on the campaign, saying that the campaign “Let’s begin washing” has made more people aware of the importance of hand washing as related to children’s health, and that it is a great effort in helping children develop a healthy and FUN hand washing habit.

Background 1: In China, at least 80 million children suffer from gastrointestinal diseases each year as a result of unhygienic habits – one of which is washing hands thoroughly. Background 2: Many toys end up being thrown out before they are completely worn out. Up to 30 million tons of toys are discarded each year. This amount of waste is just overwhelming. How to solve these problems altogether? Idea: Disinfection and refitting of used toys + Music device with foaming hand soap + App We made hand washing a fun thing to do by combining foaming hand soap, toys and nursery rhymes in a smart way in order to help children develop a healthy and FUN hand washing habit.