| Title | THE GET GOING CHALLENGE |
| Brand | TOYOTA MOTOR CORPORATION |
| Product / Service | TOYOTA MOTOR CORPORATION |
| Category | E01. Social Video |
| Entrant | GEEK PICTURES Tokyo, JAPAN |
| Entrant Company | GEEK PICTURES Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU IX Tokyo, JAPAN |
| Production Company | GEEK PICTURES Tokyo, JAPAN |
| Production Company 2 | MOUNT Tokyo, JAPAN |
| Production Company 3 | GEEK PICTURES SHANGHAI Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Hiroyuki Ito | Dentsu Inc. | Exetive creative director |
| Soichi Ono | Dentsu Inc. | Creative director |
| Masashi Shitaohbora / Sho Sasaki | Dentsu Inc. | Planner / Copywriter |
| Hideki Kawamura | Dentsu Inc. | Deputy Director |
| Yasuki Nabeshima / Takashi Yamaguchi | Dentsu Inc. | Account supervisor |
| Yosuke Kusaka / Yoshiko SawadaTucker / Sadaharu Saiki | Dentsu Inc. | Chief Account Executive |
| Tsuyoshi Kanekiyo | Dentsu Inc. | Creative producer |
| Tomonobu Yamazumi / Ripo Akiyama | Dentsu Razorfish Inc. | Producer |
| Yuko Miyazaki / Takayuki Shionome | Dentsu Razorfish Inc. | Assistant producer |
| Saeko Okada / Chinatsu Matsumoto | Dentsu Razorfish Inc. | Planner |
| Jeong-ho Im | mount inc. | Creative director / Art director |
| Takeshiro Umetsu | mount inc. | Technical director / Development |
| Hideki Yoshimatsu | mount inc. | Designer |
| Ko Yoshida | mount inc. | Producer |
| Tadashi Koiwahara | HUSMA™ | HTML coding |
| Kosui Yamashina / John A. Yamamoto | GEEK PICTURES INC. | Producer |
| Bruce Yang | GEEK PICTURES INC. | Line producer |
| Yuka Asaarashi / Tatsuya Kuwano | GEEK PICTURES INC. | Production manager |
| Teruki Murakami | GEEK PICTURES SHANGHAI | Producer |
A platform for people to post their dreams was established for 98 countries. It was designed so that posts were able to be seen by the public, and users could vote for dreams they found moving. Many documentary clips of support for the 9 chosen challengers were uploaded to the site.
200,000 people posted their dreams on the site. Documentary clips received over 20,000,000 views. The site itself received over 40,000,000 actions. Many young people faced turning points in their lives, struggled, and grew, resulting in a ripple of supportive response and a movement that exceeded expectations.
The purpose laid out was, “to connect with youth in emerging nations and enhance interest in the TOYOTA brand." To do this, we created a concept that, "went beyond the boundaries of mere advertising, by setting challenges that could be turning points in people's lives, and having TOYOTA there to push accompany the driver to the end, while the direction taken and goal are decided by the driver. By sharing turning points in their lives we aimed to embrace and create commitment with each young person.