JASMINE

Short List
TitleJASMINE
ClientTV5
Product/ServiceTELEVISION ENTERTAINMENT
CategoryI01. Integrated Multi-Platform Campaign
EntrantACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Entrant Company ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Advertising Agency ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Production Company UNITEL PRODUCTIONS Makati City, THE PHILIPPINES

Creative Execution

Hunted by a methodical stalker, famous Philippine actress, Jasmine Curtis-Smith stars as herself in a 9 episode suspense thriller TV series about her acting in a romantic comedy TV series intertwining real life and fictional people, content, and social media accounts to create the illusion that the events in the TV series are real. The series was complimented by a carefully orchestrated roll out of online, OOH, PR, and activation executions woven into the show’s narrative, creating the illusion that the events in the show were happening in real life.

“Jasmine” reached over 30 million online users. As of the season finale, the official Facebook page has the most number of fans for any TV5 show (5x more than the previous leader). All of the episodes trended consistently on Twitter. And Jasmine garnered over 102 million media impressions.

TV5,. the third largest TV network in the Philippines, asked us to create an ad campaign to revitalize the network’s image and attract a new, younger audience. But instead of giving them the ad they wanted, we gave them what they needed. JASMINE, the social transmedia TV experience that intertwines reality and fiction

Credits

Name Company Position
Andrew Petch Ace Saatchi & Saatchi Manila Executive Creative Director
Greg Martin Ace Saatchi & Saatchi Manila Creative Director
Paw Berroya Ace Saatchi & Saatchi Manila Associate Creative Director
Paolo Ferrer Ace Saatchi & Saatchi Manila Copywriter
Gino Caoile Ace Saatchi & Saatchi Manila Art Director
Emman Carandang Ace Saatchi & Saatchi Manila Art Director
Miguel Mier Ace Saatchi & Saatchi Manila Art Director
Gigi Garcia Ace Saatchi & Saatchi Manila VP/ Client Service Director
April Landicho Ace Saatchi & Saatchi Manila Management Supervisor
Neil Cabaluna Ace Saatchi & Saatchi Manila Account Supervisor
Vino Yanuario Ace Saatchi & Saatchi Manila Art Director
Anton Esteban Ace Saatchi & Saatchi Manila Copywriter
Tanya Yuson Ace Saatchi & Saatchi Manila Creative Consultant
Mihk Vergara Ace Saatchi & Saatchi Manila Episode Writer
Zig Marasigan Ace Saatchi & Saatchi Manila Episode Writer
Madonna Tarrayo Unitel Productions, Inc. Producer
Gen Wang-Lizares Ace Saatchi & Saatchi Head of Digital
Karen Sto. Domingo Freelance Producer
Shiela Tiongco Ace Saatchi & Saatchi Digital Director
Patti Mallari Ace Saatchi & Saatchi Communication Director
Martin Romualdez Ace Saatchi & Saatchi Digital PR
Jerik De Guzman/ Joem Segovia / Eina Castillo Ace Saatchi & Saatchi Digital Managers
Thonx Kwek Ace Saatchi & Saatchi Web Developer
Patti Lee Ace Saatchi & Saatchi Digital Media Manager
Jason Villaroman / Kervy Parreno / Aya Gonzales / Louie Di Jr. / Nikki Pereyra / Josh Rodriguez Ace Saatchi & Saatchi Events Team
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