Title | THE TIME LEFT TO YOU |
Brand | SAMSUNG LIFE INSURANCE |
Product / Service | INSURANCE |
Category | E01. Social Video |
Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Entrant Company | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Advertising Agency | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Production Company | OASIS PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Illae Cho | Saumsung Life Insurance | Chief Marketing Officer |
Sungje Hong | Saumsung Life Insurance | General Manager |
Heean Kim | Saumsung Life Insurance | Senior Manager |
Hyochul Lim | AdQUA Interactive | Account Supervisor |
Junseok Suh | AdQUA Interactive | Account Executive |
Sangsun Moon | AdQUA Interactive | Account Executive |
Minkyung Jeong | AdQUA Interactive | Account Executive |
Jeonggyo Seo | AdQUA Interactive | Executive Creative Director |
Hyunkyoon Kim | AdQUA Interactive | Creative Director |
Yonghee Kim | AdQUA Interactive | Copywriter |
Haejin Jang | AdQUA Interactive | Web Design |
Miri Choi | AdQUA Interactive | Web Publishing |
Seongsu Kwon | AdQUA Interactive | Web Publishing |
Hunchul Chun | AdQUA Interactive | Chief Creative Officer |
Minjun Kim | AdQUA Interactive | Agency Producer |
Junghan Kwon | Oasis | Director |
Gideok Lee | Freelancer | Director Of Photography |
Sunglae Hong | Stone Sound | Sound Design |
Daesun Kim | Locus | Editor |
Joonghyun Hwang | A'PEX | 2D |
Even though you have 60 years to live from now on, the time to spend with your family is less than 2 years, when you leave out to work, sleep, spend with friends, and by alone. How could we remind this fact to people in a most influential way? We told some of the ordinary people that they had "terminal disease" so that they have less than 2 years with their family. Interview with ordinary people such as a woman who is office worker having 2-month-old child let us emotionally bond with the story and reflect on ourselves.
[Brand & sales increase] - Ranked 5th from 7th in Best Korean Brands 2015 according to Interbrand. - Insurance application for Samsung Life increased while overall application rate was declining. [Campaign video] - 1/3 of Korean Internet users, over 10M people, watched the video. - Over 40% shared it voluntarily to make the most number of shares in history of YouTube Korea. [Media influence] - Over 100 press releases - Over 3000 voluntary posts by consumers - Media effect of over 5 billion won in total
Less and less people are applying for insurance plans in Korea due to economic depression. Also, most of Koreans are lack of interest in the importance of family, not only materially but also psychologically, as seen that they spend only 28 minutes a day with their family. Samsung Life needed to make the consumers emotionally bond with the nature of life insurance business, "taking care of the family", and as a result to enhance the need for life insurance.