| Title | THE IDEAL NAPPING LESSON |
| Brand | RECRUIT MARKETING PARTNERS |
| Product / Service | JYUKENSAPURI |
| Category | A02. User experience |
| Entrant | PUZZLE Tokyo, JAPAN |
| Entrant Company | PUZZLE Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | DENTSU TEC Tokyo, JAPAN |
| Production Company 2 | PUZZLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Noritaka Kobuse | DENTSU INC. | Creative Director |
| Soichi Ono | DENTSU INC. | Creative Director |
| Keisuke Sato | DENTSU INC. | Planner |
| Takuro Nemoto | DENTSU INC. | Account Executive |
| Ryo Nagasawa | DENTSU TEC INC. | Producer |
| Satoshi Shinzin | catchball inc. | PR |
| Takanori Kubo | catchball inc. | PR |
| Yohei Sako | Movie Director | |
| Shinya Matsuo | Cameraman | |
| Taro Fujiwara | BISHOP MUSIC CO. | Music Producer |
| Michinobu Takarada | BISHOP MUSIC CO. | Music Producer |
| Katsuhiro Niwa | puzzle Inc. | Producer |
| Kiyotaka Okamoto | puzzle Inc. | Designer |
| Ayane Haizuka | puzzle Inc. | Production Designer |
| Akinori Kanai | puzzle Inc. | Production Manager |
| Yusuke Takai | puzzle Inc. | Production Manager |
We focused on the fact that the trick to increasing exam study concentration is taking appropriate naps. Under Professor Endo’s supervision, we developed the world’s most sleep-inducing lesson, taking into account lesson material, video, music, voice, everything – all based on science.
The lesson was offered to around 600,000 students and was watched 380,000 times. Jyukensapuri has now grown to become used by one in two students, recognized as a premier online lesson service for students.
Japan’s school students are engaged in a fierce examination war of epic competitive proportions. At jyukensapuri, an online study service to help prepare for these exams, we wondered, what could we do to support them? The idea we came up with wasn’t to develop the most intuitive lesson, but to develop the most tedious, sleep-worthy lesson.