Creative Execution

Instead of creating yet another way to extend happy hours, we turned the concept upon its head by giving users the power to turn back time, thus letting them rewind Happy Hours. This was made possible by engineering a tweet powered analog clock that moved backwards when a tweet was sent using #HappyHoursRewind. The installation was put up in Turquoise Cottage. Between 7pm - 9pm (typical happy hours timing) patrons were invited to tweet why Happy Hours shouldn't end using #HappyHoursRewind. As soon as the tweets were sent the clock started moving anti-clockwise, turning back time and rewinding Happy Hours.

In a single night more than 250 tweets were sent which resulted in Happy Hours going on till 12am (closing time) even though the clock just showed 9pm! Not only did this result in significant word-of-mouth for the brand but bar sales shot up by a healthy 40% The idea received extensive coverage, appearing on NDTV Prime, Adage India and was also featured on FWA. The project was named after the hashtag Happy Hours Rewind and it was Turquoise Cottage’s way of setting itself apart from the crowd while delivering on the great experience they’re known for.

In a space saturating with all kinds of ways to extend Happy Hours, Turquoise Cottage, a bar known for great customer experience, challenged us to bring something new to the table. The audience was primarily young office goers for whom Happy Hours is like a reward for reaching the end of the day. In fact ask any patron and they'll tell you that if they had their way Happy Hours would never end. So we decided to do just that. We thought and realized that if we gave the user a way to turn back time, Happy Hours would never end!