Title | PLAY THE PING PONG |
Brand | TV TOKYO CORPORATION |
Product / Service | TABLE TENNIS |
Category | A07. Use of Music /Sound Design |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | WEEK'S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
JUNTA YOSHIKAWA | DENTSU INC. | Creative Director |
ERITO YAMADA | DENTSU INC. | Creative Planner/Copywriter |
MOMOKA FUKUYADO | DENTSU INC. | Copywriter |
ASAKO TAKI | DENTSU INC. | Art Director |
HISASHI TANAKA | DENTSU INC. | Agency Producer |
RYUHEI HOMMA | DENTSU INC. | Account Executive |
TAIKI SHIBAHARA | WEEK'S INC. | Producer |
NORIYUKI KATO | WEEK'S INC. | Production Manager |
KEISUKE HAKOMORI | Freelance | Director |
YUSUKE SUGA | Freelance | Cameraman |
KAZUNARI WATANABE | Freelance | Lighting |
MAYUKO OKANO | TV TOKYO Art&Lighting,Inc. | Production Designer |
TOSHIYUKI HASHIMOTO | aircord INC. | Technical Director |
DAISHI DANCE | Freelance | Music/Music Artist |
TOMOKI SETO | Palette Sounds | Music |
AKIHITO NARITA | ONPa INC | Sound Effects |
TOMOHIRO NISHIJIMA | CAPRA INC | Editor |
MASAHIRO KATO | Ray INC | Editor |
MASARU SHINAGAWA | digital egg INC | Sound Design Arrangement |
TACSHOW ARAI | Freelance | Table tennis supervision |
We made a film that Japanese table tennis players rally by using “table tennis musical instrument”, making the arena resonant with the song by the famous Japanese DJ, DAISHI DANCE. We released this film on TVCF, Web movie, and the website of World Table Tennis Championships.
As soon as the TV commercial went on air, thousands of responses flooded in from Japanese viewers not only table tennis players who said they have been waiting for this, but also the general public that now see this sport differently, looking forward to the next championship. Having covered in 100+ online news stories and blogs, As a result, audience rate about world table tennis championship increased by 1.2 times. he project lead table tennis to be seen in a new light.
The project used projection mapping with sampling pads placed on a table. A passive infrared sensor detected the exact location of a flying table tennis ball, and judges the moment the ball hits the table - producing the sound programmed in the system. The athletes precisely recreated the music score by controlling the speed of their rally and the position they hit, making the arena resonant with the song In Japan, table tennis rarely attracts attention from people, especially the young. To wipe out this bad image that they have, We need to create a technology that overwhelm them.