| Title | FREE MATERIAL IDOL |
| Brand | STAFF-UP |
| Product / Service | MIKA & RIKA |
| Category | F03. Use of Co-Creation & User Generated Content |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| YUSUKE SHIMANO | DENTSU INC. | Creative Director |
| YUSUKE KOYANAGI | DENTSU INC. | Art Director |
| KEISUKE NISHINO | DENTSU INC. | Copywriter |
| TOSHIFUMI ISHIMOTO | DENTSU INC. | Account Executive |
| HIKARU URATA | DENTSU CASTING INC. | Casting Director |
| Masahiko Narita | amana.inc | Producer |
| Takuya Abe | amana.inc | Associate Producer |
| Fumitaka Murakami | amana.inc | Web Director |
| Yosuke Sano | UN inc. | Photographer |
| Yuri Takada | PARADE inc. | Photographer |
| Yohnosuke Kikuchi | Stylist | |
| Aki Nitta | Stylist | |
| maRou | Hair & Make up | |
| Takehiko Numata | ONE MORE INC. | Crowdfunding Producer |
| Mayo Tamura | ONE MORE INC. | Crowdfunding Producer |
| MASAOMI WATANABE | AOI Pro. Inc. | Movie Producer |
| AYAKA YAMADA | AOI Pro. Inc. | Movie Director |
| YUSUKE HIRASAWA | AOI Pro. Inc. | Movie Editor |
We checked all types of women photos in advertisements, and imitated similar photos. After that, Over 1000 photos of MIKA★RIKA were taken and published on our special online platform. People could easily download and use these photos freely for any advertisement, article, web material or site banners. By being free, MIKA★RIKA tried to appear in all types of media for being famous."
Since 97% of Japanese companies are small businesses,Free Material Idol is perfect for them. It gives them access to the talent to use in their ads for practically nothing. In the first month alone, photos were downloaded more than 300,000 . Nearly 100 companies used MIKA★RIKA’s images in their ads. The campaign was featured by numerous media outlets, resulting in a reach of over 30 million. And now their social buzz has increased by 2600% , CD sales are up by 230%, and live performance audiences are up by 600%. MIKA★RIKA became Japan’s hottest new idols in merely a month.
There are many girls inthe world who dream of becoming a celebrity or an idol. But, only the luciest ones succeed. MIKA★RIKA are cute Japanese twins hoping to make it big as idols. However, There are many competitors in Japan. How could we get this upcoming idol nationally known in Japan? Ourt idea is 'FREE MATERIAL IDOL'. Saying Good bye to “PORTRAIT RIGHTS”. Over 1000 photos of MIKA★RIKA were taken and published on our special online platform. People could easily download and use these photos freely for any advertisement, article, web material or site banners.