Title | I’M YOUR FATHER CAMPAIGN |
Brand | MINISTRY OF ENVIRONMENT |
Product / Service | RECYCLE |
Category | E01. Social Video |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production Company | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyejin Won | Innocean Worldwide | Creative Director |
Hoyoung Kim | Innocean Worldwide | Copywriter |
Sungryong Lim | Innocean Worldwide | Art Director |
Hyosung Jung | INNOCEAN Worldwide | Art Director |
Jiyoung Sim | INNOCEAN Worldwide | Copywriter |
TAEYOUNG KANG | INNOCEAN Worldwide | Copywriter |
Myeong Seob Han | Innocean Worldwide | Copywriter |
Jaeseok Lee | INNOCEAN Worldwide | Art Director |
Chavez Yum | INNOCEAN Worldwide | Account Executive |
Young hee, Lee | INNOCEAN Worldwide | Account Executive |
kyung-dae,kwon | INNOCEAN Worldwide | Planning Director |
junghun,Ahn | INNOCEAN Worldwide | Account Executive |
younsoo,Park | INNOCEAN Worldwide | Account Executive |
Su-hyun,Jo | INNOCEAN Worldwide | Account Executive |
Jinwan,ko | INNOCEAN Worldwide | Digital Creative Director |
Sang-Hyun, Kim | INNOCEAN Worldwide | Media Planner |
Ja-sang,Lee | INNOCEAN Worldwide | Media Planner |
Seong Hoon, Kim | INNOCEAN Worldwide | Media Planner |
Objective of I’m Your Father Campaign The objective of the campaign is to inform the people about how garbage is recycled into useful products to increase public awareness about recycling. I’m Your Father Campaign An empty soda can is watching a car. When a dog is about to pee on the car’s wheels, the soda can steps in to protect it. The can says, “I’m your father.” Because Car wheels are made from recycled cans. A milk carton is looking at some toilet paper on the floor. When a vacuum cleaner approaches the toilet paper, the milk carton jumps in to protect it. The milk carton says “I’m your father.” Toilet paper is made from recycled milk cartons. A mannequin is standing naked behind a shop window, and a plastic bag comes and covers it private parts. The plastic bag says “I’m your father.” Mannequins are made from recycled plastic bags. A straw sees a rubber duck drowning in a pool. The straw swims over to the rubber duck and saves it by becoming a snorkel. The straw says “I’m your father.” Rubber ducks are made from recycled straws.