| Title | ADMAN DNA |
| Brand | HAKUHODO INC. |
| Product / Service | RECRUIT SITE FOR FRESHER |
| Category | B05. Business Products & Services (incl. Corporate Image & Communication) |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Production Company | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masatoshi Usami | HAKUHODO Inc. | Creative Director |
| Yuki Kuno | HAKUHODO Inc. | Planner |
| Tomoya Ikeda | HAKUHODO i-studio Inc. | Interactive Designer |
| Kengo Tatsuzawa | HAKUHODO I/Studio Inc. | Designer |
| Yoichi　Saito | HAKUHODO i-studio Inc. | Technical Director |
| Go Yabuki | HAKUHODO i-studio Inc. | Technical Director |
| Shohei Imabuchi | HAKUHODO i-studio Inc. | Technical Director |
| Haruka Sato | HAKUHODO i-studio Inc. | Producer |
| Tatsuya Furuta | HAKUHODO i-studio Inc. | Technical Director |
Using the results, you can also find out the information about the profession, such as nature and the work style.
[Result] Many uses this tool and generated a lot of social buzzes. The website have been viewed approximately 800,000 times. Approximately 100,000 people have tried DNA analysis.
[Insight] Mismatches between people and profession is unfortunate for both people and company, We made an challenge to guide job seekers before entering the company to the profession most suited to them. [Strategy and the Idea] We have scanned the faces of 700 people who work in the Ad industry categorized by the 9 professions to extract the statistic data on the facial features common to the professions.What we created from this is Adman DNA, the next generation profession testing tool. Using the results, you can also find out the information about the profession, such as nature and the work style. Adman DNA work as an "Engagement tool" between the job seekers and industry.
Website URL | Additional URL 1