Creative Execution

To make the web site that transmit the project by creating a recruitment page, not for normal human beings, but for the flaura and fauna already living in the forest of natural water, and compare them with typical company employees.

As a result, just by creating a plain and static website, more than 20 000 likes on facebook, more than 7000 tweets on Twitter and more than 50 articles were published on different media. Many favorable reactions also on social medias directly impacted Suntory’s image as a brand.

In order to provide natural water continuously, Suntory has been carrying out activities to nurture the forest since 2003. This project aims to ‘create forests in order to protect the future of water and life’. It is true to say that nobody really knows about this great project conducted by Suntory. So that the mission now is to let people know as much as possible that Suntory is actually building forests in order to produce the water. Almost all of the companies in Japan prepare their freshman recruitment websites in the time of recruiting them. Exactly at the time of this year, we have launched a website with the imaginary story that animals living in the Suntory forests create a website for recruiting "forest employees". The purpose is to tell somewhat stiff corporation messages in an entertaining manner.