| Title | ALIVE IS OFFLINE |
| Brand | GODREJ CONSUMER PRODUCTS |
| Product / Service | CINTHOL DEODORANTS |
| Category | E01. Social Video |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company | BANDRA WEST PRODUCTIONS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Sajan Raj Kurup | Creativeland Asia Pvt.Ltd | Creative Chairman |
| Anu Joseph | Creativeland Asia Pvt.Ltd | Executive Creative Director |
| Girish Narayandass | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Copy |
| Prasad Ramachandran | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Art |
| Radhika Sukhtankar | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Art |
| Seby John | Creativeland Asia Pvt.Ltd | Creative Partner - Copy |
| Pranav Nayak | Creativeland Asia Pvt.Ltd | Young Creative Partner - Copy |
| Mithun Rajam | Creativeland Asia Pvt.Ltd | Young Creative Partner - Art |
| Swati Dua | Creativeland Asia Pvt.Ltd | Creative Operations Director |
| Gaurav Rastogi | Creativeland Asia Pvt.Ltd | Creative Operations Partner |
| Ankit Mehta | Creativeland Asia Pvt.Ltd | Creative Partner- Digital |
| Rohit Mani | Creativeland Asia Pvt.Ltd | Senior Creative Partner - Planning |
| Venky | Bandra West Pictures Pvt. Ltd | Director |
We created a 2-minute long digital film that centred around a lone traveller backpacking across different picturesque landscapes exploring the real world. Throughout the film a powerful narrative in the form of a voice over drew contrast between the on-line and the offline world. Thereby showing how the world is more beautiful than the World Wide Web.
The Alive Is Offline film was viewed almost 5 million times across the internet. The campaign reached a total of 5,988,476 people on social media. Total 13,177, 236 social media impressions were generated. The film was viewed in more than 190 countries.
STRATEGY: Cinthol, a personal care brand in India, propagates the philosophy of 'Alive Is Awesome'. One which believes in living a life filled with alive experiences. They wanted to convey this philosophy in a manner that was most relevant to today's young audience. INSIGHT: The youth of today is obsessed with social media. Their life is more of Tweeting, Facebooking, Instagramming and less of actual living. IDEA: Alive Is Offline, a film that encouraged addicted netizens to disconnect and explore the real world.