Creative Execution

In partnership with MyRepublic, we transformed their homes into We-Fi hotspots, allowing their neighbours to enjoy unlimited wifi connection whilst providing a sustainable source of donation for the families who cannot provide for themselves. To access We-Fi, neighbours will be led to a mobile site (www.we-fi.sg), highlighting the situation of that particular home whilst keeping the individuals anonymous. The mobile site informs the community of the family’s plight and how their donation for We-Fi access goes into providing a better life for their less fortunate neighbour. Neighbours and the public will learn about We-fi through collaterals distributed around the vicinity.

Since the launch on 25th April 2015, We-Fi has collected funds for more than 6-months worth of electric and water bills, medicines and school supplies for the family. "We-Fi makes it possible for those who cannot make a living to earn some money. It’s really better than just relying on handouts completely. We are excited to see how this project takes off in the near future." Nicol Ng, President of One (Singapore). The project will be extended to 10 families over the next few weeks working together with the Ministry of Social and Family Development.

ONE (SINGAPORE) is dedicated to raising public awareness and taking concrete actions to Make Poverty History. In Singapore a country known for one of the lowest unemployment rates in the world and a healthy standard of living, poverty still affects more than 350,000 people every day. These are mainly families plagued with illnesses, handicapped misfortunes, broken family situations which makes every member incapable of owning a job to sustain life. Problems like these goes unnoticed in the midst of prosperity and ironically they are surrounded by abled neighbours who can easily lend a helping hand, even in small amounts. So we leveraged the one thing that connects and informs us all today, our internet connection, to provide a sustainable method of 'income' for these families. We created We-Fi, an online platform that turns poverty into the focal point that connects the community for good.