| Title | DERBY GO ROUND |
| Brand | JAPAN RACING ASSOCIATION |
| Product / Service | HORSE RACING |
| Category | A09. Innovative Use of Technology |
| Entrant | TOW Tokyo, JAPAN |
| Entrant Company | TOW Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TOW Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Akio Morita | DENTSU INC. | Creative Director |
| Kensaku Yamamoto | DENTSU INC. | Producer |
| Fujinari Tsutsumi | DENTSU INC. | Copywriter |
| Haruko Ishibashi | DENTSU INC. | Planner |
| Ryosuke Ota | DENTSU INC. | |
| Tetsuro Nagata | DENTSU EAST JAPAN INC. | Account Executive |
| Tsutomu Watanabe | DENTSU INC. | Account Executive |
| Mitsuru Nakamura | DENTSU TEC INC. | Production Producer |
| Kazuki Sakuda | DENTSU TEC INC. | Production Producer |
| Hirofumi Fukami | TOW CO.,LTD | Production Producer |
| Kazuya Okada | TOW CO.,LTD | Production Producer |
| Yusuke Fukushima | TOW CO.,LTD | Interactive Producer/Planner |
| Yayoi Yamamoto | TOW CO.,LTD | Planner |
| Kohtaro Fujiyama | Technical Director/Producer |
・The attention to the large hit horse riding machine in the past as stress divergence machine for home use, it was sold was released more than one million. Is passed time, it will now be tired. This machine Release price of $1,000 but second hand machine is $30 now. ・This tired obtained machine to fuse with the latest technology. To provision of new horse racing entertainment of stress divergence. ・300,000 people were coming in one week session. They enjoyed Derby Go Round with a smile and they were released from stress.
Media effect 500 million yen scale big topic. 200 and have been featured in many media. 300 000 people were coming in one week session. People who came to the venue becomes everyone smile and enjoyed Shinjuku people has resulted that was released from stress.
Suidides incrace is serious social problem in japan. JRA whichis the Japanese company helding hose race. Thinks people enter if we could stop the suide by giving young people enter promotion.