Creative Execution

THE DAYLONG PENDANT The wearable is a UV radiation sensor with its own power source and data-writing functionality, artfully hidden inside a fashion accessory. As the women went about their days, the UV sensor would constantly measure how much UV radiation was hitting the women. Then that data would be saved to the device. The data was then analzyed for any meaningful findings, then visualized in a custom-built web app for easy understanding. We needed to make sure that the sun dial was getting as much exposure as the women's skin. So material opacity, UV porousness were taken into consideration.

FINDINGS: 1) Our ladies were exposed to a constant level of UV radiation indoors or outdoors. Day or night*! 2) As expected, radiation spiked at noon, but remained at least 50% higher than day’s average at mid-afternoon. 3) At times of day believed to be safest, like in the early mornings or night (!)* they had high readings of UV radiation with high potential for intense damage to skin. *due to indoor light sources The content around the study has since garnered: PHP 5million + In earned media 30%+ growth In social media fan base 70%+ growth In community engagement

Daylong Sun Sensor A wearable that helped Filipinas track just how much UV radiation they were exposed to, testing if they really needed sun protection everyday _____ Daylong, a sunscreen formulated especially for daily use, needed to challenge professional women's belief that they are NOT in danger from daily UV radiation, and so, skin damage. Women put on sunscreen when at the beach or pool, but dismiss the need on regular days because they’re “just going from the house to office anyway”, or “just stay at home”. UV radiation had to be made evident to them. ______ So we created a wearable pendant that could measure & track just how much UV radiation they were really exposed to. We gave the Daylong Sun Sensor to 5 bloggers who wore it for 2 weeks. Afterwards, we shared the findings with them – which had them reaching for Daylong in no time.