Creative Execution

Our idea: Tell everybody that sex would be much more fun if they used their hands more. We warmed things up by creating an entertaining video that people would find irresistible to like, talk about and share. We also stimulated social buzz through some sexy copy. Our video got WeChat viewers hot under the collar. We sparked a conversation and the imagination of people looking to spice things up. Then people started uploading their own sexy, hand-made movies.

We got everyone excited about sex toys and gave Age Need a campaign with a very happy ending.

In China,Sex is not taboo any more.But people still feel shy discussing how to enjoy sex so sadly their techniques are mostly traditional. Age Need is an online sex toy shop established in Shanghai, the most open-minded city in China. Our challenge: Arouse people’s interest in trying sex toys in order to improve their sex life.