RING OF CATCHBALL

TitleRING OF CATCHBALL
BrandNIPPON PROFESSIONAL BASEBALL ORGANIZATION
Product / ServiceBASEBALL & SOFTBALL
CategoryE02. Interactive Video
EntrantBASCULE Tokyo, JAPAN
Entrant Company BASCULE Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company BASCULE Tokyo, JAPAN

Credits

Name Company Position
Masayoshi Boku Bascule Inc. Creative Director
Seiki Nakayama Bascule Inc. Technical Producer
Yoshio Kakehashi Bascule Inc. Technical Director/Front-end Engineer
Sadanori Maeda Bascule Inc. Art Director
Kana Takagi Bascule Inc. Designer
Seiya Takeda Bascule Inc. Front-end Engineer
Tsuyoshi Aizu Bascule Inc. Back-end Engineer
Tetsuhiro Maruyama Bascule Inc. Back-end Engineer
Yoshimitsu Sawamoto Dentsu Inc. Creative Director
Ryu Tabogami Dentsu Inc. Planner
Koji Wada Dentsu Inc. Senior Producer
Kosuke Ito Dentsu Inc. Account Executive
Daisuke Ando Dentsu Inc. PR Producer
Masao Nakajima Dentsu Inc. PR Producer
Tomonori Iida Dentsu Creative X Inc. Producer
Hiroyuki Sagae Dentsu Creative X Inc. Producer
Kosuke Sadamatsu Dentsu Creative X Inc. Director
Yukiko Sunahara Dentsu Creative X Inc. Production Manager
Kei Ihara Dentsu Creative X Inc. Production Manager
Souhei Azuma Dentsu Creative X Inc. Production Manager

Creative Execution

Various famous players and people beyond generations & categories joined the project voluntarily shooting a catch all movie. Any users also can join the project by posting their catch ball movies on SNS. Moreover, by using the "Ring of Catchball Studio" online, users can create original "Ring of Catchball" movies easily, and the movie is just like they are playing catch with amazing famous players. Those numbers of movies are visualized in real-time as the supportive numbers.

After PR catch ball movies had played on Web and Stadium screens, many people who support the project started to post their own catch ball movies on SNS. Moreover, many users posted original "Ring of Catchball" movies created by "Ring of Catchball Studio", and that's also counted as supportive numbers. Uganda national baseball team and many groups of people shot & posted their own "Ring of Catchball" movies online, and that was the surprise and more than our expectation. The supportive numbers keep growing everyday and hopefully this project helps to Baseball & Softball be an official events for 2020 Tokyo Olympic.

It’s the PR project to “Make Baseball & Softball be an Olympic official event !!” once again. Baseball & Softball used to be an Olympic official event, but it's been eliminated since 2012 London Olympic. We appeals it by visualizing the support voices with campaign movies and related tweets spreading in digital & internet, until baseball and softball to become official events for 2020 Tokyo Olympic.

Links

Website URL   |   Additional URL 1