Title | RING OF CATCHBALL |
Brand | NIPPON PROFESSIONAL BASEBALL ORGANIZATION |
Product / Service | BASEBALL & SOFTBALL |
Category | E02. Interactive Video |
Entrant | BASCULE Tokyo, JAPAN |
Entrant Company | BASCULE Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | BASCULE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masayoshi Boku | Bascule Inc. | Creative Director |
Seiki Nakayama | Bascule Inc. | Technical Producer |
Yoshio Kakehashi | Bascule Inc. | Technical Director/Front-end Engineer |
Sadanori Maeda | Bascule Inc. | Art Director |
Kana Takagi | Bascule Inc. | Designer |
Seiya Takeda | Bascule Inc. | Front-end Engineer |
Tsuyoshi Aizu | Bascule Inc. | Back-end Engineer |
Tetsuhiro Maruyama | Bascule Inc. | Back-end Engineer |
Yoshimitsu Sawamoto | Dentsu Inc. | Creative Director |
Ryu Tabogami | Dentsu Inc. | Planner |
Koji Wada | Dentsu Inc. | Senior Producer |
Kosuke Ito | Dentsu Inc. | Account Executive |
Daisuke Ando | Dentsu Inc. | PR Producer |
Masao Nakajima | Dentsu Inc. | PR Producer |
Tomonori Iida | Dentsu Creative X Inc. | Producer |
Hiroyuki Sagae | Dentsu Creative X Inc. | Producer |
Kosuke Sadamatsu | Dentsu Creative X Inc. | Director |
Yukiko Sunahara | Dentsu Creative X Inc. | Production Manager |
Kei Ihara | Dentsu Creative X Inc. | Production Manager |
Souhei Azuma | Dentsu Creative X Inc. | Production Manager |
Various famous players and people beyond generations & categories joined the project voluntarily shooting a catch all movie. Any users also can join the project by posting their catch ball movies on SNS. Moreover, by using the "Ring of Catchball Studio" online, users can create original "Ring of Catchball" movies easily, and the movie is just like they are playing catch with amazing famous players. Those numbers of movies are visualized in real-time as the supportive numbers.
After PR catch ball movies had played on Web and Stadium screens, many people who support the project started to post their own catch ball movies on SNS. Moreover, many users posted original "Ring of Catchball" movies created by "Ring of Catchball Studio", and that's also counted as supportive numbers. Uganda national baseball team and many groups of people shot & posted their own "Ring of Catchball" movies online, and that was the surprise and more than our expectation. The supportive numbers keep growing everyday and hopefully this project helps to Baseball & Softball be an official events for 2020 Tokyo Olympic.
It’s the PR project to “Make Baseball & Softball be an Olympic official event !!” once again. Baseball & Softball used to be an Olympic official event, but it's been eliminated since 2012 London Olympic. We appeals it by visualizing the support voices with campaign movies and related tweets spreading in digital & internet, until baseball and softball to become official events for 2020 Tokyo Olympic.
Website URL | Additional URL 1