| Title | VOICE FIGHTING GAME |
| Brand | MONDELEZ JAPAN |
| Product / Service | CLORETS |
| Category | B03. Other Consumer Products (Incl. Durable Goods) |
| Entrant | MONDELEZ INTERNATIONAL Tokyo, JAPAN |
| Entrant Company | MONDELEZ INTERNATIONAL Tokyo, JAPAN |
| Advertising Agency | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company | KAYAC Kanagawa, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shigehiro Mori | Mondelēz Japan | Brand Manager |
| Maya Kotani | Mondelēz Japan | Brand Manager |
| Isao Nakamura | McCann Tokyo | Executive Creative Director |
| Shun Matsuzaka | McCann Tokyo | Creative Director |
| Hono Nakano | McCann Tokyo | Copywriter |
| Yukari Osawa | McCann Tokyo | Account Executive |
| Haruki Takeuchi | McCann Tokyo | Account Executive |
| Asuka Mima | McCann Tokyo | Account Executive |
| Neji Sato | Kayac | Art Director |
| Naohiro Kitagawa | Kayac | Producer |
| Shuji Kishimoto | Anshin Plan | Illustrator |
| Yuhei Nakayama | Kayac | Music |
| Gen Nakamori | Kayac | Music |
| Yusuke Ujita | Kayac |
VOICE FIGHTING GAME It is a well known fact that shouting out loud clears people’s mind. WE MADE that solution; a game that can be controlled WITH YOUR VOICE. The voice functions as a controller. The voice command(※only in Japanese) includes the words “Like” for Forward, “Love”for Punch. With the word “Clorets” the character would show A leathal weapon. The opponent is “the unrefresher”, “bugs” and “client’s request”; things that people want to get over with daily.
From web share to newspaper articles, we were able to share the “Sukkiri”=Refreshment experience through the media.
To provide “Sukkiri"=refreshment" to hazy desk-workers. Based on detailed research, Clorets found out that there are many cases in which excessive desk workers are too busy to talk to anyone. Clorets decided to make a news digital content that could give the "Sukkiri"=refreshment to hazy desk-workers.