Creative Execution

We created a bug hunting game where children will design their own bug nets to capture bugs in the digital signage screen. Parents at work will be able to see what bugs their children caught and pictures of them in action while catching bugs, on their smartphones. Back home, the children can learn more about bugs through an application installed on their parent`s smartphone, enabling the parents and children to be able to have more chances to engage in conversations, providing a platform to improve their relationships through the increase in communication.

As a result, we found that 9 out of 10 parents felt this implementation aided the communication between them and their children. In addition, 70% of them indicated that they were very satisfied with the implementation and the remaining 30% mentioned that they were fairly satisfied. Many parents mentioned that they were able to engage in fun conversations with their children about the bugs that they caught. After this implementation, more and more kindergartens were interested in installing our bugs hunter game because it helps parents stay connected to their children even while at work.

In Japan, communication between parents and children is decreasing due to dual-working parents. According to a survey conducted, 68.2% of parents with a 3 to 5-year-old child felt that the communication between them and their child has worsened due to their absence. Currently, the main communication methods at kindergartens are outdated as they usually use handouts and bulletin boards. Although the teachers are supportive in increasing the engagement between parents and children to improve communication, they do not have the resources. Our company, MicroAd, an online and digital signage advertising platform, came up with a solution where we can increase communication between parents and children with our unique technology.