| Title | HANDS-FREE SMART PHONE HOLDER “ TEBURAKUCHIN ” |
| Brand | ANIMAX BROADCAST JAPAN |
| Product / Service | BROADCASTING |
| Category | E01. Social Video |
| Entrant | C3 FILM Tokyo, JAPAN |
| Entrant Company | C3 FILM Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | C3 FILM Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mikio Yasuda | DENTSU INC. | Senior Creative Director |
| Takeshi Tsunoda | DENTSU INC. | Planner/Copywriter |
| Kanako Tsuda | DENTSU INC. | Copywriter |
| Ryota Moniwa | DENTSU INC. | Copywriter |
| Daisaku Maeda | DENTSU INC. | Art Director |
| Masaaki Noda | C3Film Co.,Ltd. | Producer |
| Nobuhiro Iritani | C3Film Co.,Ltd. | Producer |
| Ryu Takeya | C3Film Co.,Ltd. | Producer |
| Ruriko Kitajima | C3Film Co.,Ltd. | Production Manager |
| Takeshi Shirooka | AOI Pro. Inc. | Director |
| Shingo Ikeura | Freelance | Cameraman |
| Shohei Nomura | Freelance | Lightman |
| Kiyoshi Kagiyama | Nitto equipment Co.,Ltd. | Art |
| Mugi Oikawa | RED HILL | Online Editor |
| Saburo Miyajima | ACT Co.,ltd | Actor |
| Yuri Akasaka | SPACE CRAFT Co.,ltd | Actress |
| Rumi Kasahara | AONI Production Co.,ltd | Narrator for Japanese |
| Rumiko Varnes | G-angle co.,ltd. | Narrator for English |
| Sachiko Akashi | Freelance | Stylist |
| Naoko Shinohara | accoro Co.,ltd | Hairmaking |
This project was designed to promote the fact that ANIMAX, a TV channel in Japan dedicated to anime, had started a service in April that lets users stream unlimited anime on their smartphones.
The video was uploaded to YouTube on April 1, 2015, and reached 2,500,000 views in just 7 days. Initially views rose in China and Russia, and then it went viral worldwide. The many comments included, “That’s great!” “Where can I get one?” “I want it!” and “What a great idea.” The story and the unique “teburakuchin” design created a buzz that spread through multiple social media.
Based on insight that people’s arms get tired after watching video on smartphones for long periods of time, and using the occasion of April Fools’ Day, our objective was to make up an imaginary overseas TV program and an imaginary product, attract attention with their humor and originality, and raise awareness of the anime streaming service in a bold and far-reaching way.