| Title | THE EMPLOYEE |
| Brand | SAMSUNG |
| Product / Service | INFORMATION TECHNOLOGY |
| Category | E04. Other Video |
| Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Entrant Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Advertising Agency | TRAFFIK Sydney, AUSTRALIA |
| Production Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Armand de Saint-Salvy | Photoplay Films | Director |
| Bonnie Fay | Photoplay Films | Producer |
| Oliver Lawrance | Photoplay Films | Executive Producer |
| David Mardon | Traffik | Agency Creative Director |
| Adam Guastella | Traffik | Senior Creative Lead |
| Nicola White | Traffik | Senior Account Manager |
| Drew Berridge | Traffik | Group Business Director |
| Daniel O’Mara | Traffik | Design |
| Hugo Burton | Traffik | Creative |
| Aaron McLachlan | Traffik | Strategy |
| Ben Raymond | Freelance | DOP |
Execution Online content, LinkedIn, YouTube pre-rolls and OOH.
Results Launched 6/08/2015. No results to date.
Insight, Strategy and the idea: Despite being the 2nd largest copier manufacturer in the world. Samsung remained the smallest player amongst the big four - Canon, Fuji Xerox, Ricoh and Konica Minolta. Their objective was simple. Increase awareness in the commercial space. So we launched the new Samsung MX7 by talking to C-Suite professionals about their high-end copier. With a wealth of category first’s and innovative features, we positioned the Samsung MX7 as their most valuable asset. An employee that’s productive, trustworthy and most of all efficient.
Website URL | Additional URL 1 | Additional URL 2