Creative Execution

GAME OF BALLS was first released on a paid site, DigitalPlayground.com, on 12 April 2015, the release date for Game of Thrones Season 5. Soon after, 6-minute teaser versions were seeded out to free shared sites like RedTube.com, YouPorn.com, PornHub.com and XVideos.com. It then spread organically to at least half a dozen more free sites, and was quickly shared peer-to-peer across multiple torrent websites during the Game of Thrones illegal download frenzy. Each user discovered our content, hidden inside the film, as part of their natural viewing habits.

We literally caught men with their pants down. Our content spread organically across the net, with 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks, and reaching 6+ million and counting... GAME OF BALLS is now one of the most-watched films on the pornweb. As we hoped, the global awareness has filtered through to Australia. And it’s still saving lives, the world over.

Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early. Luckily, we knew where we could reach them... For the first time ever, an actual porno was interrupted by a public health message. We partnered with Digital Playground, one of the biggest adult film studios, to be part of their biggest digital release of the year, a tribute to the world’s biggest TV show... In the middle of GAME OF BALLS, our porn star stopped, turned to the viewer, and taught him how to check himself - demonstrating on her co-star’s privates. And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation, an Australian awareness charity.