Creative Execution

Our new “Internet Plus” promotion model is based upon the tenet that ‘marketing’ and ‘sales’ occur simultaneously. We used social marketing as warmup for the newly released internet cell phone brand, Lenovo Lemon. Through social marketing and big data applications, we were able to target our consumers specifically, so we know who is really interested. And then we integrate our e-Commerce resources. Through these solutions, we helped Lenovo built its very first internet cell phone brand for young consumers, Using the slogan ‘Lenovo Lemon, it really is better’, its spirit has found a place in the hearts of its fans!

1. Baidu index for Lemon has increased to 320,000, with an average of 183,960 (data source: Baidu index) 2. Lemon K3 became the best-selling product in jd.com (e-Commerce platform known for 3C shopping), gaining over 170,000 praises (data source:jd.com) 3. Fans maintaining: over 540,000 people (data source: fan base platforms) 4. Total of over 2 million sales, praises average of 95.3%. (data source: jd.com)

More than 10 brands are already somewhat successful in the internet cell phone market, including Xiaomi, Rongyao and so on. And consumers have changed their purchase habits for 3C products, so we need to build the shortest route from marketing to sales quickly, in order to make breakthrough in this highly competitive market.