Title | NAMIE AMURO ANYTHING FOR GOOGLE CHROME |
Brand | DIMENSION POINT / AVEX MUSIC CREATIVE |
Product / Service | _GENIC' ALBUM RELEASE |
Category | E02. Interactive Video |
Entrant | EPOCH Tokyo, JAPAN |
Entrant Company | EPOCH Tokyo, JAPAN |
Advertising Agency | EPOCH Tokyo, JAPAN |
Production Company | EPOCH Tokyo, JAPAN |
Production Company 2 | DOT BY DOT, JAPAN |
Production Company 3 | STORIES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Dimension Point / stella 88 | Creative Director | |
Shujiro Ishizawa | EPOCH Inc. | Producer |
Yoshiaki Shiota | DENTSU | Account Executive |
Wataru Sasaki | EPOCH Inc. | Planner / Director |
Daisuke Kosaka | EPOCH Inc. | Project Manager |
Yusuke Tominaga | dot by dot inc. | Producer |
Kenichi Seki | dot by dot Inc. | Project Manager |
Taichi Ito | dot by dot Inc. | Designer |
Saqoosha | dot by dot Inc. | Technical Director / Programmer |
Koki Ibukuro | dot by dot Inc. | Programmer |
Takanobu Izukawa | dot by dot Inc. | System Engineer |
Wataru Saito | EPOCH Inc. | Film Director |
Kohei Takeda | stories-llc | Film Producer |
Isao Okudaira | Cinematographer | |
Jun Maeda | Lighting Director | |
Shigeru Arai | ORCA | Production Designer |
Akira Noda | Iris | Artist Stylist |
Satomi Kurihara | air notes | Artist Hair & Make-Up |
Lili | EPOCH Inc. | VFX Director |
Itaru kunieda | Dentsu Public Relations inc. | Promoter |
DENTSU, Tokyo | Advertising Agency, City | |
Ryo Ikeda | SONICJAM Tokyo | WebGL Developer |
Tasuku Sakamoto | visual and echo japan | Front-end engineer |
Kota Yamaji | EPOCH Inc. | Offline Editor |
Yota Tasaki | Khaki | VFX Director |
Ryo Takatama | HIGHER BALL | VFX Producer |
Shotaro Kamogawa | eizotsushin | Online Editor |
Hiroki Ueyama | OKNACK.inc. | Line Producer |
Hisahito Yamada | BABEL LABEL | Line Producer |
A normal Youtube version and a "For Google-Chrome" version were created. The Google-Chrome version featured extra content that utilized chrome extensions. The idea was that the video "hacked" the browser, doing things like increasing the number of tabs, and placing lyrics in the address bar in time to the music, along with other techniques involving user input. At the end, the singer holds out her hand, and an automatic download is initiated with a handwritten letter from her, giving the video a personal and more interactive feeling. Finally the artist information can be automatically placed on the Chrome Home-screen.
The total number of plays exceeded 1 million within a month. Further, the number of times artist information was transmitted via home-screens is over 90 million, with 81% of access coming from Google-chrome making a wide range of users try Google Chrome. The promotion was popular on SNS, along with TV, magazines and web-news. It won 4 crowns, winning first place in all major music charts; Oricon-weekly-album-ranking, Billboard-JAPAN-HOT-albums-chart, iTunes-weekly-album-chart, and Reco-Chok-album-weekly. In the first week it took first-place for the Japanese female solo artist section for cumulative sales 2015 despite no new recording, unreleased song announcements, and being a non-tie-up-album.
The aim was to gain new listeners, and also to promote the theme of the song "you can do anything". Both aims were achieved using innovative digital techniques to draw new customers who would`t normally come into contact with Nami Amuro`s music, and using digital technology to create a mysterious and fantastical experience to communicate that "anything is possible". Google chrome extensions were used to "hijack" the browser, allowing users to compare the "normal" youtube version of the video to a special Google chrome version. This created an experience outside of the music itself to gain a wider audience, and the comparison strengthened showed viewers that anything is possible by contrasting normal and Google Chrome Versions.
Website URL | Additional URL 1