Creative Execution

The simple illustrations visualize and accentuate the keywords of the narration and make it easy to follow the actions on screen. The core message is conveyed via a simple storyline that allows the viewer to identify with the main characters. The video motivates viewers to imagine themselves with the same success story and thus encourages them to learn more details about the program and then apply for the university. Even though shown to japanese high school students, the video has been produced in English to draw the attention of high schoolers with sufficient English skills to apply.

The enrollment period has not yet begun, but reactions on twitter and other social media sites towards the video have been very positive. Kinki University has launched the video on their website and invites students to educate themselves about the course via this tool that also conveys a call to action, better than reading a long text could.

Kinki University is launching their International Studies degree from 2016. In addition to the guaranteed exchange program to the US, the university is in collaboration with the education company Berlitz, so Japanese students will be educated in English even in their home country. In order to explain the new program and convey the content easily and understandibly to prospective students, we have created an explainer video that will motivate high school students to apply at Kinki University.