Creative Execution

The content strategy was to attract as many eyeballs as possible & sustain the being interesting philosophy in the minds of the consumers. We created a website which turned into a Social Media Viral Machine. IT was a perfect mix of creativity and effective use of the digital platforms available. The key was to segregate to list down all the genres that a man would like to read. The website includes all the articles that would interest a man from – cars, fashion, technology, grooming and hairstyle tips, fitness and exercise, travel. Genres: fashion, style, fitness, life style and grooming

With more than 300,000 page views and 50,000+ unique visitors, the website has proved to be a huge success in being a premium destination for Men’s Fashion. Users are constantly engaging with us and viewing our website for more and more interesting articles. We have engaged with customers by imbibing in them the HE philosophy in an Interesting way! We constantly post article which are very topical thus staying at par with times. Our articles are pushed to the interesting man, and the response has been positive.

• The main objective of this campaign was to launch a website which would be a one stop shop for all the fashion and grooming related tips for men • To introduce a premium destination for men’s fashion news, men’s style trends and contemporary grooming tips. • To create awareness and garner traffic HE Deodorants has a philosophy of being interesting, different and unconventional. Due to the various campaigns and contest run on our social media pages, the brand has managed to achieve the goal of being interesting & different from other deodorant brands. The philosophy of being interesting is imbibed in the mind of the consumers. The brand strategy was to introduce a premium destination for men’s fashion news, men’s style trends and contemporary grooming tips. For this, all the interesting genres which would appeal to the interesting side a man were listed down, relevant articles were written