Creative Execution

• Underground, as the most important transportaion for our potential consumers in working, was chosen as main media. The normal handles in the cabins were transformed into electric device, which could connect with consumers' cell phones in playing interactive games. In the game, coffee was poured from handle into the virtual bottle in your phone; once the bottle was filled within fixed time, consumers would received a series of voucher code to exchange for free coffee beverages. • This interesting game left consumers deep impressions, widened popularity of Georgia Coffee, as well as established the upright and diligent image of the company.

• Participants over 200 people/ day. • Over 100 people/ day get free coffee or other kinds of awards of Georgia coffee.Located at busy transactions in the subway, the attractive cabin caught great attention from consumers, increased brand exposure. • Special interactive techonology let consumers become more active; thus, sending their photos to other social platforms could earn extra propagation.

• Campaign aims to spread the spirits of Inspiring the World with Champion Spirit and drive prduct sale to a higher level. • Enlarge the popularity of the brand in frequently-connected media by target consumers(outdoors and Internet). • The target audience are city commuters between the age of 20-39, with salaries of medium and higher level. • Subways, buses and outdoor advertisements are the most frequently-seen media in their daily lives; they rely heavily on social forums to get and share information; and interact with their friends. • Underground stations as platforms are inseparable with our target consumers, and the techniques used on Wechat and cell phones are easy to use and share. • Further, subway and cell phone games could establish a vital and energetic imageof the company.