Creative Execution

The concept of experiential marketing got introduced and detailed out for the first time in Bangladesh. 50 potential customers were offered an exclusive first hand experience with the phone. Then top 6 Chief Experiential Officers of the top organizations were given to use the phones for 6 days. The pre-bookers got their phones delivered on April 14, first day of Bangla New Year to connect it more locally. Moreover, two next level reviews were done to highlight the coolest features of the phones. For strengthening the local presence, Samsung tied up with Mushfiqur Rahim, Test Captain of Bangladesh Cricket Team.

The pre-booking was on board for 2 weeks only and 2000 pre-bookings were done. The number is really splendid considering the perspective of Bangladesh. Sales target was fulfilled way ahead of the time. The videos associated received over 200,000 views online which is a landmark for core product centric videos in Bangladesh. The launch program was live streamed and it has almost 1200 views turning it to be a benchmark for others to follow. Along these lines, Samsung Galaxy S6|S6 edge, seemingly the most premium phone of the year was launched in Bangladesh with the needed grandeur and excitement.

The New Samsung GALAXY S6|S6 edge has been designed to be the best phones the world has ever experienced. These flagship devices have been targeted for the premium niche markets always. But this time Samsung Mobile Bangladesh altered the conventional launching module by engaging the niche target group effectively in the campaign. The idea was to create a talkability throughout the nation about the new phone and to ensure the maximum number of pre-booking.