| Title | LIGHT TRIP MILES |
| Brand | SAMSONITE |
| Product / Service | SUITCASE |
| Category | A10. Overall Aesthetic Design/Best Practice |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Cherry.Chen | Cheil Pengtai | Business Director |
| Joyce.Wang | Cheil Pengtai | Account Director |
| Sean.Zhang | Cheil Pengtai | Account Manager |
| Joan.Wang | Cheil Pengtai | Account Excutive |
| CiaCia.Hu | Cheil Pengtai | |
| Herry.Ye | Cheil Pengtai | |
| Baby.Guo | Cheil Pengtai | |
| Hausen.Qin | Cheil Pengtai | |
| Are.Zhao | Cheil Pengtai | |
| Jesse.Tang | Cheil Pengtai | |
| Oscar.Chang | Cheil Pengtai |
3 phases social campaign
215.96% Weibo fans added, 118.26% wechat fans added.
As a light fashion luxury brand, Samsonite's target consumers are those with medium to high income, who enjoy fashion and enjoy life. aims to tell consumers, different stages of life "Treat everything light", as long as have a travel with ENGENERO, please make yourself and your heart light up.