Creative Execution

The simple black and white illustrations visualize and accentuate the keywords of the narration. The technique of filming a handmodel analogically moving the print-out illustrations and stopmotion techniques, makes it easy to follow the actions on screen. The video begins with a situation directly from the book, the outcome of which serves to grasp the viewers attention. By using the illustrations to show correlations and interactions, the content of the book is communicated quickly and in an entertaining way. The short overview encourages viewers to purchase the book in order to learn more details.

The reviews for the video have been positive and the way the books content has been easily summarized and presented was praised. Accompaning the release of „Communication is 90% of Life – Vol.2“, there has been huge commerical success. The book held the 6th Place on the weekly bestseller list for books in the business genre, as released on May 12th 2015 by „Tohan Shuho“ (=Tohan Weekly Report). Together with the previously released Vol. 1 it even held the 1st Place on the weekly bestseller list for business books on May 20th 2015, according to „Shukai Nippan Sokuho“ (=Weekly Nippan Report).

Sasaki Keiichi is a Japanese author and expert of communication. His latest work „Communication is 90% of Life – Vol.2“ talks about strategies everyone can apply in their daily life in order to make their ways of communication more successful. The goal was to promote the release and message of the book in an entertaining way that was as clear and easy to follow as Mr. Sasakis writing. Since a majority of books are nowadays bought on digital platforms, the strategy was to showcase the book using an explainer video embedded on the sites it could be purchased on as well as show the video on screens in larger book stores.