Creative Execution

Placed digital OOH at the bus shelters of Namdaemun and Apgujeong in Seoul, Korea. Provided visitors of bus shelters with virtual world traveling experience via AR and motion detector. Allow the visitors to interact with the icons that represent each countries to maximize the indirect experience and to inform BC UnionPay as a global card. This digital OOH was installed in two places for one month from Dec 5th 2014.

For one month, BC Unionpay bus shelter provided digital photo gifts to about 20 thousand people and about 15 thousand people shared experience through SNS.

Over 16 million people in Korea use Global card nowadays. Objective is to advertise relatively unknown BC UnionPay to the citizens of Korea and let people know that BC UnionPay is a global card which can be used in over 140 countries worldwide. Any people who can travel overseas and use global cards. Most of Korean adult have global card and knows about BC UnionPay card but, they recognize it as a Chinese card that only can use it in China, Hong Kong or Taiwan. We wanted to tell them it can be used anywhere in the world.