Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 User experience
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA / BREAKFAST FILM Seoul / SOUTH KOREA
Silver Spike
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN AID-DCC Osaka / INVISIBLE DESIGN LAB Fukuoka JAPAN
Silver Spike
A03 Storytelling
LIFELIVE
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA RAPID VR Sydney AUSTRALIA
Short List
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA ROBBER'S DOG Sydney / THE EDITORS Sydney AUSTRALIA
Short List
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Silver Spike
A04 Animation/Motion Graphics
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Bronze Spike
A05 Use/Curation of Image(s)
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo JAPAN
Short List
A06 Use of Video
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE ANOMALY New York USA
Short List
SKIPPABLE KIDS
P&G / BEAUTY CARE
GREY KUALA LUMPUR MALAYSIA PLAYHOUSE PICTURES Kuala Lumpur MALAYSIA
Short List
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
A07 Use of Music /Sound Design
CRISP CONCERT
EZAKI GLICO / SNACKS
DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo JAPAN
Short List
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S Tokyo JAPAN
Bronze Spike
A09 Innovative Use of Technology
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN P.I.C.S Tokyo JAPAN
Bronze Spike
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA IMG SRC ADVERTISING PLANNING SHANGHAI CHINA
Short List
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S Tokyo JAPAN
Short List
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN AID-DCC Osaka / INVISIBLE DESIGN LAB Fukuoka JAPAN
Gold Spike
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland NEW ZEALAND
Grand Prix
A10 Overall Aesthetic Design/Best Practice
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE / _GENIC' ALBUM RELEASE
EPOCH Tokyo JAPAN EPOCH Tokyo / DOT BY DOT JAPAN
Bronze Spike
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN CINQ Tokyo JAPAN
Short List
A11 Data Visualisation
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Bronze Spike
B01 Fast Moving Consumer Goods
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE ANOMALY New York USA
Short List
BANANART
UNIFRUTTI JAPAN CORPORATION / CHIQUITA BANANA
DENTSU Tokyo JAPAN VANCRAFT Tokyo / UNOU-JIKENN INC. Tokyo JAPAN
Short List
HOUSE OF LITTLE MOMENTS CAMAPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
B02 Cars & Automotive
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA ROBBER'S DOG Sydney / THE EDITORS Sydney AUSTRALIA
Short List
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
B03 Other Consumer Products (Incl. Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA DESIGNFEVER Seoul / BREAKFAST FILM Seoul SOUTH KOREA
Silver Spike
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Short List
B04 Consumer Services
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED Los Angeles, CA USA
Short List
B06 Charities, Public Health, Safety & Awareness Messages
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Short List
SINKERS
ROYAL LIFE SAVING SOCIETY - NSW BRANCH / PUBLIC SERVICE ANNOUNCEMENT
303LOWE Sydney AUSTRALIA THE FEDS Sydney AUSTRALIA
Short List
C01 Websites
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Short List
C02 Microsites
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo JAPAN
Short List
HONDA + OK GO: IWONTLETYOUDOWN.COM
HONDA / UNI-CUB
MORI Tokyo JAPAN
Short List
C03 Web Service/App
BLOODBOOK
PALANG MERAH INDONESIA / BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA HIDRA Jakarta INDONESIA
Short List
D01 Web Banner
MAKE A POINT
PACIFIC BRANDS UNDERWEAR GROUP / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
HELP FIND ME
MISSING PERSONS ADVOCACY NETWORK / NON-PROFIT ORGANISATION
GREY GROUP Singapore SINGAPORE
Bronze Spike
E01 Social Video
SHRIMP FRYING CANNON
NTT DOCOMO / ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN AOI PRO. Tokyo JAPAN
Short List
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
OK GO: I WON’T LET YOU DOWN
OK GO + HONDA / HUNGRY GHOST ALBUM / UNI-CUB
MORI Tokyo JAPAN MORIMORI Tokyo JAPAN
Bronze Spike
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Short List
SUPER FRIED DUMPLING
NTT DOCOMO / LTE ADVANCED - PREMIUM 4G
TOKYU AGENCY Tokyo JAPAN AOI PRO. Tokyo JAPAN
Short List
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
YASKAWA BUSHIDO PROJECT
YASKAWA ELECTRIC CORPORATION / ROBOT MOTOMAN-MH25
ENGINE FILM Tokyo JAPAN ENGINE FILM Tokyo * JAPAN
Silver Spike
E02 Interactive Video
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE / _GENIC' ALBUM RELEASE
EPOCH Tokyo JAPAN EPOCH Tokyo / DOT BY DOT JAPAN
Bronze Spike
THE ONE WHO WILL END CANCER
AUSTRALIAN CANCER RESEARCH FOUNDATION / AUSTRALIAN CANCER RESEARCH FOUNDATION
M&C SAATCHI Sydney AUSTRALIA TOBY AND PETE Sydney AUSTRALIA
Short List
E03 Webisodes/Series
BURN RELIEF
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA RAPID FILMS Sydney AUSTRALIA
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | ANDY HENSEL
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | DEREK RABELO
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Short List
A TASTE OF BROKEN HEART
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
MEET-CUTE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
HAWAII FRIED NOODLES WITH SUNSHINE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
EXTRAORDINARY HOME-MADE NOODLE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
E04 Other Video
WELCOME TO AIRBNB
AIRBNB / AIRBNB
TBWA\SINGAPORE SINGAPORE SIX TOES Singapore / CIRKUS Auckland SINGAPORE / NEW ZEALAND
Short List
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE ANOMALY New York USA
Short List
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN CINQ Tokyo JAPAN
Short List
MOM'S FIRST BIRTHDAY
P&G / PAMPERS
BEACON COMMUNICATIONS Tokyo JAPAN ALBUQUERQUE FILM Tokyo / CUTTERS Tokyo JAPAN
Bronze Spike
CRISP CONCERT
EZAKI GLICO / SNACKS
DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo JAPAN
Short List
F01 Engagement Platform
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Short List
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
Short List
TRANSLYRICS PROJECT
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN
Short List
F02 Response/Real-Time Activity (incl. Crowdsourcing)
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Short List
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
F03 Use of Co-Creation & User Generated Content
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
Short List
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
Short List
IT'S YOUR CALL
3AW / SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED Los Angeles, CA USA
Short List
F04 Innovative Use of Social or Community (including emerging platforms for brands)
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
Short List
F05 Applications / Tools
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Short List
G01 Branded Games
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU Tokyo JAPAN HAT Tokyo JAPAN
Short List
H01 Branded Tech online (incl. Digital Products, Utilities & Tools)
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN AID-DCC Osaka / INVISIBLE DESIGN LAB Fukuoka JAPAN
Silver Spike
H02 Branded Tech off-line (incl. Digital Installation/Exhibit)
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Silver Spike
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN CINQ Tokyo JAPAN
Short List
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN P.I.C.S Tokyo JAPAN
Short List
SYNC DINNER
KDDI CORPORATION / TELECOMMUNICATIONS PROVIDER
SIX Tokyo JAPAN TYO INC Tokyo JAPAN
Short List
I01 Integrated Multi-Platform Campaign
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Bronze Spike
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED Los Angeles, CA USA
Short List
JASMINE
TV5 / TELEVISION ENTERTAINMENT
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES UNITEL PRODUCTIONS Makati City THE PHILIPPINES
Short List
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Short List
AU UNLIMITED FUTURE LABORATORY
KDDI CORPORATION / WEB COMMUNICATION
HAKUHODO Tokyo JAPAN TYO Tokyo JAPAN
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
Short List