Title Client Product/Service Entrant Company Country Award
A02 User experience
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Silver Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A03 Storytelling
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA
Short List
LIFELIVE
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
Short List
A04 Animation/Motion Graphics
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Bronze Spike
A05 Use/Curation of Image(s)
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo JAPAN
Short List
A06 Use of Video
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
SKIPPABLE KIDS
P&G / BEAUTY CARE
GREY KUALA LUMPUR MALAYSIA
Short List
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE
Short List
A07 Use of Music /Sound Design
CRISP CONCERT
EZAKI GLICO / SNACKS
DENTSU Tokyo JAPAN
Short List
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN
Bronze Spike
A09 Innovative Use of Technology
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Gold Spike
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA
Short List
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN
Bronze Spike
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN
Short List
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND
Grand Prix
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
A10 Overall Aesthetic Design/Best Practice
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN
Short List
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE / _GENIC' ALBUM RELEASE
EPOCH Tokyo JAPAN
Bronze Spike
A11 Data Visualisation
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Bronze Spike
B01 Fast Moving Consumer Goods
BANANART
UNIFRUTTI JAPAN CORPORATION / CHIQUITA BANANA
DENTSU Tokyo JAPAN
Short List
HOUSE OF LITTLE MOMENTS CAMAPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE
Short List
B02 Cars & Automotive
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA
Short List
B03 Other Consumer Products (Incl. Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo JAPAN
Short List
B04 Consumer Services
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Short List
B06 Charities, Public Health, Safety & Awareness Messages
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Short List
SINKERS
ROYAL LIFE SAVING SOCIETY - NSW BRANCH / PUBLIC SERVICE ANNOUNCEMENT
303LOWE Sydney AUSTRALIA
Short List
C01 Websites
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Short List
C02 Microsites
HONDA + OK GO: IWONTLETYOUDOWN.COM
HONDA / UNI-CUB
MORI Tokyo JAPAN
Short List
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo JAPAN
Short List
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
C03 Web Service/App
BLOODBOOK
PALANG MERAH INDONESIA / BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
D01 Web Banner
HELP FIND ME
MISSING PERSONS ADVOCACY NETWORK / NON-PROFIT ORGANISATION
GREY GROUP Singapore SINGAPORE
Bronze Spike
MAKE A POINT
PACIFIC BRANDS UNDERWEAR GROUP / BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
E01 Social Video
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
OK GO: I WON’T LET YOU DOWN
OK GO + HONDA / HUNGRY GHOST ALBUM / UNI-CUB
MORI Tokyo JAPAN
Bronze Spike
SHRIMP FRYING CANNON
NTT DOCOMO / ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN
Short List
SUPER FRIED DUMPLING
NTT DOCOMO / LTE ADVANCED - PREMIUM 4G
TOKYU AGENCY Tokyo JAPAN
Short List
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
YASKAWA BUSHIDO PROJECT
YASKAWA ELECTRIC CORPORATION / ROBOT MOTOMAN-MH25
ENGINE FILM Tokyo JAPAN
Silver Spike
E02 Interactive Video
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE / _GENIC' ALBUM RELEASE
EPOCH Tokyo JAPAN
Bronze Spike
THE ONE WHO WILL END CANCER
AUSTRALIAN CANCER RESEARCH FOUNDATION / AUSTRALIAN CANCER RESEARCH FOUNDATION
M&C SAATCHI Sydney AUSTRALIA
Short List
E03 Webisodes/Series
A TASTE OF BROKEN HEART
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
BURN RELIEF
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA
Short List
EXTRAORDINARY HOME-MADE NOODLE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
HAWAII FRIED NOODLES WITH SUNSHINE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
MEET-CUTE
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | ANDY HENSEL
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | DEREK RABELO
KELLOGG'S AUSTRALIA / NUTRI-GRAIN
J. WALTER THOMPSON Sydney AUSTRALIA
Short List
E04 Other Video
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN
Short List
CRISP CONCERT
EZAKI GLICO / SNACKS
DENTSU Tokyo JAPAN
Short List
MOM'S FIRST BIRTHDAY
P&G / PAMPERS
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze Spike
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE
Short List
WELCOME TO AIRBNB
AIRBNB / AIRBNB
TBWA\SINGAPORE SINGAPORE
Short List
F01 Engagement Platform
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Short List
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA
Short List
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
TRANSLYRICS PROJECT
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN
Short List
F02 Response/Real-Time Activity (incl. Crowdsourcing)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA
Short List
F03 Use of Co-Creation & User Generated Content
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA
Short List
IT'S YOUR CALL
3AW / SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
F04 Innovative Use of Social or Community (including emerging platforms for brands)
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
Short List
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
F05 Applications / Tools
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Short List
G01 Branded Games
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU Tokyo JAPAN
Short List
H01 Branded Tech online (incl. Digital Products, Utilities & Tools)
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Silver Spike
H02 Branded Tech off-line (incl. Digital Installation/Exhibit)
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN
Short List
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Silver Spike
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo JAPAN
Short List
SYNC DINNER
KDDI CORPORATION / TELECOMMUNICATIONS PROVIDER
SIX Tokyo JAPAN
Short List
I01 Integrated Multi-Platform Campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
AU UNLIMITED FUTURE LABORATORY
KDDI CORPORATION / WEB COMMUNICATION
HAKUHODO Tokyo JAPAN
Short List
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI
Short List
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Bronze Spike
JASMINE
TV5 / TELEVISION ENTERTAINMENT
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Short List