Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: series or film
7 LESSONS ABOUT SINGLE LIFE
7-ELEVEN / 7-ELEVEN
DENTSU K Taipei CHINESE TAIPEI BOKU FILMS Taipei CHINESE TAIPEI
Bronze Spike
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO / ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN AOI PRO. Tokyo JAPAN
Silver Spike
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA ROBBER'S DOG Sydney / THE EDITORS Sydney AUSTRALIA
Short List
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND HUB HO HIN BANGKOK Bangkok THAILAND
Bronze Spike
ASHBECLEE
PERTH RACING / HORSE RACING
303LOWE Subiaco AUSTRALIA SIAMESE Perth / SOUNDBYTE Perth AUSTRALIA
Short List
A02 Non-Fiction: series or film
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND / THAIRATH TV
BBDO BANGKOK THAILAND INFINITE BANGKOK Bangkok THAILAND
Silver Spike
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland NEW ZEALAND
Bronze Spike
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND / AUTOMOTIVE
Y&R NZ Auckland NEW ZEALAND
Silver Spike
JOURNEY OF CONNECTION
SK TELECOM / NETWORKING BUSINESS
SK PLANET Seoul SOUTH KOREA ELEMENT PICTURES Seoul / ELVIS PRODUCTION Seoul SOUTH KOREA
Short List
LIFELIVE
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA RAPID VR Sydney AUSTRALIA
Short List
A03 Brand or Product Integration into an existing programme or platform
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Gold Spike
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL
PHD SINGAPORE SINGAPORE ANOMALY New York USA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION / TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA DIGITAL PLAYGROUND Los Angeles USA
Gold Spike
A04 Original User-generated Content
SHINE
CANON / CAMERAS
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
Bronze Spike
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A05 Branded Live Experience
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN TC.MAX. Tokyo / MCRAY Tokyo JAPAN
Short List
CURIOSITY PAYS
HEINEKEN / HEINEKEN “CITY EDITION”
WIEDEN+KENNEDY SHANGHAI CHINA STINK Shanghai CHINA
Short List
TEMPLE OF DEADLY QUICKNESS
NIKE / KOBE X
WIEDEN+KENNEDY SHANGHAI CHINA
Bronze Spike
SLIDELINER
SAMSUNG / CURVED HDTV
TRAFFIK Sydney AUSTRALIA ANTONYM Sydney AUSTRALIA
Short List
THE PAINTED SMILE
OPERATION SMILE / OPERATION SMILE
BBDO BANGKOK THAILAND THE FILM FACTORY Bangkok THAILAND
Silver Spike
PRAY TO LOSE
NUTRALITE / HEALTHIER TABLE SPREAD
DDB MUDRA GROUP Mumbai INDIA
Bronze Spike
A06 Original Use of Music
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S Tokyo JAPAN
Silver Spike
OK GO: I WON’T LET YOU DOWN
HONDA / UNI-CUB
MORI Tokyo JAPAN MORIMORI Tokyo JAPAN
Silver Spike
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU Tokyo JAPAN CINQ Tokyo JAPAN
Bronze Spike
CRISP CONCERT
EZAKI GLICO / SNACKS
DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo JAPAN
Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG / A MEAL OF NOODLE AND SOUP
BBDO CHINA Shanghai CHINA WE PRODUCTION Shanghai CHINA
Gold Spike
A07 Original Printed Content
THE EVEREADY BOOK OF PLAY
ENERGIZER MALAYSIA / BATTERY AND TORCHLIGHTS
TBWA GROUP KUALA LUMPUR MALAYSIA RESERVOIR WORLD Kuala Lumpur / OUTPOST Petaling Jaya MALAYSIA
Silver Spike
A08 Original Game/Gaming
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
A09 Original Branded Digital or Social media
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Bronze Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA BREAKFAST FILM Seoul / DESIGNFEVER Seoul SOUTH KOREA
Silver Spike
MO LANG: THE PERFECT NIGHT
GOOGLE / GOOGLE SEARCH
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES STRAIGHT SHOOTERS MEDIA Makati City THE PHILIPPINES
Short List
A10 Integrated Campaign led by Content Platform
YOUR GAME. YOUR WAY.
ANZ / ANZ BANK
OCTAGON Singapore SINGAPORE
Short List
JASMINE
TV5 / TELEVISION ENTERTAINMENT
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES UNITEL PRODUCTIONS Makati City THE PHILIPPINES
Silver Spike
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG / A MEAL OF NOODLE AND SOUP
BBDO CHINA Shanghai CHINA WE PRODUCTION Shanghai CHINA
Short List
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT / UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Grand Prix