Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Non-Fiction: series or film
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S Tokyo JAPAN
A06 Original Use of Music
PLAY THE PING PONG
TV TOKYO CORPORATION / TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S Tokyo JAPAN
Silver Spike
A01 Fiction: series or film
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
A03 Brand or Product Integration into an existing programme or platform
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Gold Spike
A09 Original Branded Digital or Social media
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY / DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
Bronze Spike
A05 Branded Live Experience
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN TC.MAX. Tokyo / MCRAY Tokyo JAPAN
Short List
A10 Integrated Campaign led by Content Platform
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
A08 Original Game/Gaming
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
A07 Original Printed Content
THE EVEREADY BOOK OF PLAY
ENERGIZER MALAYSIA / BATTERY AND TORCHLIGHTS
TBWA GROUP KUALA LUMPUR / CREATIVE JUICE KUALA LUMPUR MALAYSIA RESERVOIR WORLD Kuala Lumpur / OUTPOST Petaling Jaya MALAYSIA
Silver Spike
A04 Original User-generated Content
SHINE
CANON / CAMERAS
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
Bronze Spike
A06 Original Use of Music
OK GO: I WON’T LET YOU DOWN
HONDA / UNI-CUB
MORI Tokyo / DRILL Tokyo JAPAN MORIMORI Tokyo JAPAN
Silver Spike
A04 Original User-generated Content
TRANSLYRICS PROJECT
AMUSE / UNIVERSAL MUSIC / PERFUME
DENTSU Tokyo / RHIZOMATIKS Tokyo JAPAN
A07 Original Printed Content
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
A10 Integrated Campaign led by Content Platform
YOUR GAME. YOUR WAY.
ANZ / ANZ BANK
OCTAGON Singapore / MILKMONEY Syndney SINGAPORE
Short List
A08 Original Game/Gaming
WORLD OF PADDLE POP
UNILEVER / PADDLE POP ICE CREAM
SAPIENTNITRO Singapore SINGAPORE MAGMA STUDIOS Singapore SINGAPORE
A02 Non-Fiction: series or film
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND / THAIRATH TV
BBDO BANGKOK THAILAND INFINITE BANGKOK Bangkok THAILAND
Silver Spike
A03 Brand or Product Integration into an existing programme or platform
LIVE DIVE
LION / BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND THE COOPERS Auckland NEW ZEALAND
A01 Fiction: series or film
7 LESSONS ABOUT SINGLE LIFE
7-ELEVEN / 7-ELEVEN
DENTSU K Taipei CHINESE TAIPEI BOKU FILMS Taipei CHINESE TAIPEI
Bronze Spike
A05 Branded Live Experience
ANDROID CHORUS
GOOGLE JAPAN / MOBILE
DENTSU IX Tokyo / DENTSU TEC Tokyo JAPAN CINQ Tokyo JAPAN
A09 Original Branded Digital or Social media
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA BREAKFAST FILM Seoul / DESIGNFEVER Seoul SOUTH KOREA
Silver Spike
A05 Branded Live Experience
SYNC DINNER
KDDI CORPORATION / TELECOMMUNICATIONS PROVIDER
SIX Tokyo / HAKUHODO CREATIVE VOX Tokyo JAPAN TYO INC Tokyo JAPAN
A02 Non-Fiction: series or film
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
A09 Original Branded Digital or Social media
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
A10 Integrated Campaign led by Content Platform
MUSIC REBORN
HMV MARKETING / HMV
McCANN & SPENCER Hong Kong HONG KONG
A01 Fiction: series or film
WEARABLE TOMATO
KAGOME CO. / TOMATOES
HAKUHODO Tokyo JAPAN X1 INC. Tokyo JAPAN
A03 Brand or Product Integration into an existing programme or platform
IT'S YOUR CALL
3AW / SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A04 Original User-generated Content
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
A08 Original Game/Gaming
LOVE IS FOUND
RECKITT BENCKISER / DUREX
S-LAB Beijing CHINA
A06 Original Use of Music
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO / ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN AOI PRO. Tokyo JAPAN
A07 Original Printed Content
THE SHARING STORY
JOHNSON & JOHNSON / BABY PRODUCTS
BBDO GUERRERO Makati City THE PHILIPPINES
A04 Original User-generated Content
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A08 Original Game/Gaming
THE UPGRADE CHALLENGE
AIR FRANCE / NEW BUSINESS CABINS
FRED & FARID SHANGHAI CHINA HURRAH PRODUCTIONS Singapore SINGAPORE
A10 Integrated Campaign led by Content Platform
OSUSOWAKE
AMWAY JAPAN / AMWAY JAPAN
McCANN ERICKSON JAPAN Tokyo JAPAN PARAGON Tokyo JAPAN
A03 Brand or Product Integration into an existing programme or platform
#ALLINFORBEAT CAMPAIGN
ADIDAS KOREA / ADIDAS KOREA
CJ E&M Sungnamsi SOUTH KOREA CJ E&M Seoul SOUTH KOREA
A09 Original Branded Digital or Social media
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA VIRGIN PRODUCED Los Angeles, CA USA
A06 Original Use of Music
MUSIC VIDEO TUTOR - RECESS PRINCESS FT. WALLIE
CALIFORNIA WALNUT COMMISSION / EXPORT MARKET DEVELOPMENT
GREY GROUP Shanghai CHINA ORANGE FUN Shanghai / MOVING APES STUDIO Subang Jaya CHINA / MALAYSIA
A01 Fiction: series or film
SERENDIPITY STORIES
HUIYUAN SUNTORY (SHANGHAI) BEVERAGE CO. / GREEN TEA SODA
BEIJING DENTSU ADVERTISING Beijing CHINA KEY POINT PRODUCTION Shanghai CHINA
A02 Non-Fiction: series or film
MATSUKO-ROID
NATURAL EIGHT / MATSUKO DELUXE
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
A05 Branded Live Experience
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU Tokyo JAPAN HAT Tokyo JAPAN
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A02 Non-Fiction: series or film
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND FINCH Auckland NEW ZEALAND
Bronze Spike
A01 Fiction: series or film
LIFE IS WHAT YOU SEE.
JIN CO., LTD / EYEWEAR
BASE Tokyo / NANILANI Tokyo JAPAN AOI PRO. Tokyo JAPAN
A03 Brand or Product Integration into an existing programme or platform
DAVID'S STORY
CGU / SMALL BUSINESS INSURANCE
CUMMINS & PARTNERS Melbourne AUSTRALIA THE GLUE SOCIETY Sydney AUSTRALIA
A06 Original Use of Music
CASE STUDY SONG OF THE YEAR
ADMA / CREATIVE FUEL
CUMMINS & PARTNERS Melbourne AUSTRALIA PLAZA FILMS Sydney / SONG ZU Sydney AUSTRALIA
A09 Original Branded Digital or Social media
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA RED ICE FILMS Mumbai INDIA
A10 Integrated Campaign led by Content Platform
THE POWER OF MOVING FORWARD
DONGFENG CITROEN / CARS
FUSE Shanghai CHINA
A04 Original User-generated Content
REFRESHING THE BORING IMAGE OF TEA
DAILY CLUB / TEA
EYEKA Paris / CYBER BUZZ Tokyo SINGAPORE
THE TRANSPORTER
HEINEKEN SINGAPORE / BEER
IRIS WORLDWIDE Singapore SINGAPORE MIDDLELIFECRISIS PRODUCTIONS Singapore SINGAPORE
A09 Original Branded Digital or Social media
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
A03 Brand or Product Integration into an existing programme or platform
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA