Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A03 Brand or Product Integration into an existing programme or platform
DAVID'S STORY CGU SMALL BUSINESS INSURANCE	CUMMINS & PARTNERS Melbourne	AUSTRALIA	THE GLUE SOCIETY Sydney	AUSTRALIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA
THE GENTLEMEN’S WAGER JOHNNIE WALKER BLUE LABEL ALCOHOL	PHD SINGAPORE	SINGAPORE			Short List
ESKINOL'S FACE THE DAY UNILEVER PHILIPPINES PERSONAL CARE	LOWE PHILIPPINES Makati City	THE PHILIPPINES	SHOESTRING Makati City	THE PHILIPPINES
SACRED GROUND ADIDAS SPORTING GOODS	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	INFINITY SQUARED Sydney	AUSTRALIA
A DIM JACK HI-JACK MCDONALD'S HONG KONG McDONALD'S	OMD HONG KONG	HONG KONG	HONG KONG TELEVISION NETWORK (HKTV) Hong Kong	HONG KONG
MRS.IDOL EZAKI GLICO FROZEN TREATS	ENGINE FILM Tokyo	JAPAN	ENGINE FILM Tokyo	JAPAN
YEPME.COM WORLD CUP 2015 MAUKA MAUKA YEPME.COM E-COMMERCE	HAVAS MEDIA INDIA Mumbai	INDIA
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA	DIGITAL PLAYGROUND Los Angeles	USA	Gold Spike
A04 Original User-generated Content
SHINE CANON CAMERAS	LEO BURNETT SYDNEY	AUSTRALIA	BRIGHTWORKS PRODUCTION Sydney	AUSTRALIA	Bronze
TRANSLYRICS PROJECT AMUSE / UNIVERSAL MUSIC PERFUME	DENTSU Tokyo	JAPAN
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	RED ICE FILMS Mumbai	INDIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA			Silver
REFRESHING THE BORING IMAGE OF TEA DAILY CLUB TEA	EYEKA Singapore	SINGAPORE
THE TRANSPORTER HEINEKEN SINGAPORE BEER	IRIS WORLDWIDE Singapore	SINGAPORE	MIDDLELIFECRISIS PRODUCTIONS Singapore	SINGAPORE
ATAR DEAKIN UNIVERSITY UNIVERSITY	DT DIGITAL Melbourne	AUSTRALIA
GIVE CARE LIKE YOU'RE THERE CEBUANA LHUILLIER MONEY REMITTANCE	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	FILMEX Makati City	THE PHILIPPINES
A05 Branded Live Experience
PANICOUPON CULTURE CONVENIENCE CLUB PANICOUPON	HAKUHODO Tokyo	JAPAN	TC.MAX. Tokyo MCRAY Tokyo	JAPAN	Short List
ANDROID CHORUS GOOGLE JAPAN MOBILE	DENTSU Tokyo	JAPAN	CINQ Tokyo	JAPAN
SYNC DINNER KDDI CORPORATION TELECOMMUNICATIONS PROVIDER	SIX Tokyo	JAPAN	TYO INC Tokyo	JAPAN
AKIBA STEALTH UBISOFT JAPAN ASSASSIN'S CREED UNITY	DENTSU Tokyo	JAPAN	HAT Tokyo	JAPAN
REVERSE APRIL FOOLS' BMW APRIL FOOLS' STUNT	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
CURIOSITY PAYS HEINEKEN HEINEKEN “CITY EDITION”	WIEDEN+KENNEDY SHANGHAI	CHINA	STINK Shanghai	CHINA	Short List
FLYING OVER FUJIYAMA FUJI-Q AMUSEMENT PARK FLYING OVER FUJIYAMA	DENTSU Tokyo	JAPAN
THE BEST FITTING TRIAL EARL JEAN TAIWAN JEANS	RULES CREATIVE Taipei	CHINESE TAIPEI
GLICO REALTIME MOSAIC SELFIE SHANGHAI EZAKI GLICO FOODS CO. SWEETS	BEIJING DENTSU ADVERTISING Beijing	CHINA
MUSIC REBORN HMV MARKETING HMV	McCANN & SPENCER Hong Kong	HONG KONG
TEMPLE OF DEADLY QUICKNESS NIKE KOBE X	WIEDEN+KENNEDY SHANGHAI	CHINA			Bronze
DIVE IN THE DESERT SAMSUNG GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA	RAPID VR Sydney THE POOL COLLECTIVE Sydney WE LOVE JAM Sydney	AUSTRALIA
HUNGRY BARBER MARS JAPAN SNICKERS	I&S BBDO Tokyo	JAPAN
INTERACTIVE METRO CARRIAGE COCA- COLA GEORGIA COFFEE	CHEILPENGTAI Beijing	CHINA
SLIDELINER SAMSUNG CURVED HDTV	TRAFFIK Sydney	AUSTRALIA	ANTONYM Sydney	AUSTRALIA	Short List
PERFUME AT SXSW AMUSE / UNIVERSAL MUSIC PERFUME	DENTSU Tokyo	JAPAN	P.I.C.S Tokyo	JAPAN
SHARE THE LOAD - BASKETBALL LAUNDRY P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	RED ICE FILMS Mumbai	INDIA
ECO-MARATHON ASIA 2015 SHELL A SOCIAL INVESTMENT PROGRAMME	IMAGINATION SINGAPORE	SINGAPORE
HOW TO ENJOY BOREDOM PIKICAST MOBILE CONTENTS CREATOR & CURATOR	ADQUA INTERACTIVE Seoul	SOUTH KOREA	OASIS PRODUCTION Seoul	SOUTH KOREA
MCTOLLBOOTH McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES	PABRIKA Makati City	THE PHILIPPINES
THE PAINTED SMILE OPERATION SMILE OPERATION SMILE	BBDO BANGKOK	THAILAND	THE FILM FACTORY Bangkok	THAILAND	Silver
ACT II - BUCKET FULL OF JOY AGROTECH FOODS ACT II POPCORN	FCBULKA GROUP Mumbai	INDIA	DREAMCUTS PRODUCTION Mumbai	INDIA
ISLAND PRU LIFE UK INSURANCE	BBDO GUERRERO Makati City	THE PHILIPPINES	POSTMANILA Makati City	THE PHILIPPINES
COWAY WATER BREAK PROGRAM PRIMARY CLIENT WATER DRINK	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
PRICE EK-CHAI DISTRIBUTION SYSTEM CO. (TESCO LOTUS) TESCO LOTUS	MINTERACTION Bangkok	THAILAND
SHARE THE LOAD – LAUNDRY GRADUATE P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	RED ICE FILMS Mumbai	INDIA
PRAY TO LOSE NUTRALITE HEALTHIER TABLE SPREAD	DDB MUDRA GROUP Mumbai	INDIA			Bronze
A06 Original Use of Music
PLAY THE PING PONG TV TOKYO CORPORATION TABLE TENNIS	DENTSU Tokyo	JAPAN	WEEK'S Tokyo	JAPAN	Silver
OK GO: I WON’T LET YOU DOWN HONDA UNI-CUB	MORI Tokyo	JAPAN	MORIMORI Tokyo	JAPAN	Silver
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING NTT DOCOMO ADVANCED LTE NETWORK	TOKYU AGENCY Tokyo	JAPAN	AOI PRO. Tokyo	JAPAN
MUSIC VIDEO TUTOR - RECESS PRINCESS FT. WALLIE CALIFORNIA WALNUT COMMISSION EXPORT MARKET DEVELOPMENT	GREY GROUP Shanghai	CHINA	ORANGE FUN Shanghai MOVING APES STUDIO Subang Jaya	CHINA MALAYSIA
CASE STUDY SONG OF THE YEAR ADMA CREATIVE FUEL	CUMMINS & PARTNERS Melbourne	AUSTRALIA	PLAZA FILMS Sydney SONG ZU Sydney	AUSTRALIA
WAKUDOKI TOYOTA MOTOR ASIA PACIFIC TOYOTA MOTOR ASIA PACIFIC	DENTSU SINGAPORE	SINGAPORE	TYO Tokyo	JAPAN

A03 Brand or Product Integration into an existing programme or platform
DAVID'S STORY
CGU / SMALL BUSINESS INSURANCE

CUMMINS & PARTNERS Melbourne

AUSTRALIA

THE GLUE SOCIETY
Sydney

AUSTRALIA
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS

CLEMENGER BBDO SYDNEY

AUSTRALIA
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL / ALCOHOL

PHD SINGAPORE

SINGAPORE

Short List
ESKINOL'S FACE THE DAY
UNILEVER PHILIPPINES / PERSONAL CARE

LOWE PHILIPPINES Makati City

THE PHILIPPINES

SHOESTRING
Makati City

THE PHILIPPINES
SACRED GROUND
ADIDAS / SPORTING GOODS

WHYBIN\TBWA GROUP MELBOURNE

AUSTRALIA

INFINITY SQUARED
Sydney

AUSTRALIA
A DIM JACK HI-JACK
MCDONALD'S HONG KONG / McDONALD'S

OMD HONG KONG

HONG KONG

HONG KONG TELEVISION NETWORK (HKTV)
Hong Kong

HONG KONG
MRS.IDOL
EZAKI GLICO / FROZEN TREATS

ENGINE FILM Tokyo

JAPAN

ENGINE FILM
Tokyo

JAPAN
YEPME.COM WORLD CUP 2015 MAUKA MAUKA
YEPME.COM / E-COMMERCE

HAVAS MEDIA INDIA Mumbai

INDIA
GAME OF BALLS
BLUE BALL FOUNDATION / TESTICULAR CANCER AWARENESS

M&C SAATCHI Sydney

AUSTRALIA

DIGITAL PLAYGROUND
Los Angeles

USA

Gold Spike