The awareness on the story initially started spreading through the TVC showing the events happening before the couple’s first meeting. The story, then, continued in the online short film released with interactive dual-screen platform. Demo centers were simultaneously set-up in 79 Samsung stores nationwide enabling non-s6 users to experience the complete film with displayed S6 phones. The campaign also included an incentive of a chance to win a trip to Paris by answering the trivia about the love story at the end of the film. To answer correctly, one has to watch the film with a Galaxy S6.