Title | WATCH IT WITH THE S6 |
Brand | SAMSUNG |
Product / Service | GALAXY S6 |
Category | A09. Original Branded Digital or Social media |
Entrant | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
Contributing Company | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
Media Agency | STARCOM VIETNAM Ho Chi Minh City, VIETNAM |
Media Agency 2 | PERFORMICS Ho Chi Minh City, VIETNAM |
Production Company | WIZARD Ho Chi Minh City, VIETNAM |
Production Company 2 | BUTLERS, KINGS & QUEENS Barcelona, SPAIN |
Production Company 3 | KANTANA Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Kate Bayona-Garcia | Leo Burnett/ M&T (BCC) | Head of Digital and Innovations |
Jeremy Southern | Leo Burnett/ M&T (BCC) | Executive Creative Director |
Paolo Garcia | Leo Burnett/ M&T (BCC) | Digital Creative Director |
Du Tang | Leo Burnett/ M&T (BCC) | Head of Copy |
Julian Brzoska | Leo Burnett/ M&T (BCC) | Digital Account Lead |
Huyen Le | Leo Burnett/ M&T (BCC) | Social Account Manager |
Phuong Ngo | Leo Burnett/ M&T (BCC) | Digital Design Lead / UX Designer |
Anh Thu Nguyen | Leo Burnett/ M&T (BCC) | Digital Content Writer |
Nguyen Vo | Leo Burnett/ M&T (BCC) | Digital Production Lead |
Hung Tran | Leo Burnett/ M&T (BCC) | Technical Supervisor |
Alok Bhute | Leo Burnett Vietnam | Strategic Planner |
Thao Thi Nguyen | Leo Burnett/ M&T (BCC) | Head of Integrated Account Management |
Phuc Tong | Leo Burnett/ M&T (BCC) | Senior Account Manager |
Yen Nguyen | Leo Burnett/ M&T (BCC) | Senior Account Executive |
Kate Thu | Leo Burnett/ M&T (BCC) | Production Manager |
Susan Truong | Leo Burnett/ M&T (BCC) | Production Assistant |
The awareness on the story initially started spreading through the TVC showing the events happening before the couple’s first meeting. The story, then, continued in the online short film released with interactive dual-screen platform. Demo centers were simultaneously set-up in 79 Samsung stores nationwide enabling non-s6 users to experience the complete film with displayed S6 phones. The campaign also included an incentive of a chance to win a trip to Paris by answering the trivia about the love story at the end of the film. To answer correctly, one has to watch the film with a Galaxy S6.