THE PAINTED SMILE

Silver Spike
TitleTHE PAINTED SMILE
BrandOPERATION SMILE
Product / ServiceOPERATION SMILE
CategoryA05. Branded Live Experience
EntrantBBDO BANGKOK, THAILAND
Entrant Company BBDO BANGKOK, THAILAND
Contributing Company BBDO BANGKOK, THAILAND
Production Company THE FILM FACTORY Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Suthisak Sucharittanonta BBDO Bangkok Art Director
Tiabtawan Limjittrakorn BBDO Bangkok Art Director
Suthisak Sucharittanonta BBDO Bangkok Executive Creative Director
Pakorn Inthachai BBDO Bangkok Art Director
Chalit Manuyakorn BBDO Bangkok Executive Creative Director
Suthisak Sucharittanonta BBDO Bangkok Creative Director
Chalit Manuyakorn BBDO Bangkok Creative Director
Suthisak Sucharittanonta BBDO Bangkok Copywriter
Thasorn Boonyanate BBDO Bangkok Copywriter
Prachya Wanthanasin BBDO Bangkok Copywriter
Kanitkorn-Srimakorn BBDO Bangkok Copywriter
Sorasart-Wisetsin Film Factory Director
Apisit-Kumphek Film Factory Director
Prazin Siddhigu Film Factory Producer
Jaruda-Mungkun BBDO Bangkok Agency Producer
Taksina Vasaruchapong BBDO Bangkok Client Service Director

The Campaign

Every child has a smile; but for those born with cleft lips, they think their smiles are ugly. So they never smile; and as a result, they remain alone without friends. Operation Smile is a foundation that raises money to perform cleft surgery on children in need.

Results

With the help of professional make-up artists, we painted fun and playful characters around their lips; and to highlight their new smiles, we cast them in “The Painted Smiles” the world’s first painted-cleft play. To demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations. The film was shared online.

From a smile that no body cares, the Painted Smile gained huge attention from the public. The public and celebrities started to post photo of themselves hiding their smiles behind cute dolls on Instagram. and put #thepaintedsmile.

With the help of professional make-up artists, we painted fun and playful characters around their lips; and to highlight their new smiles, we cast them in “The Painted Smiles” the world’s first painted-cleft play. To demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations.