|Title||THE POWER OF WRITING|
|Brand||THAI SAMSUNG ELECTRONICS CO.|
|Product / Service||SAMSUNG GALAXY NOTE 4|
|Category||A02. Non-Fiction: series or film|
|Entrant||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Entrant Company||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Contributing Company||THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND|
|Media Agency||STARCOM MEDIAVEST GROUP Bangkok, THAILAND|
|Production Company||DIR4 FILMS Bangkok, THAILAND|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Chief Creative Officer|
|Chanyutt Boonyagate||The Leo Burnett Group Thailand||Executive Creative Director|
|Chanyutt Boonyagate||The Leo Burnett Group Thailand||Art Director|
|Sakon Khanawuthikarn||The Leo Burnett Group Thailand||Art Director|
|Sompat Trisadikun||The Leo Burnett Group Thailand||Art Director|
|Peerayot Pichitnapakul||The Leo Burnett Group Thailand||Copywriter|
|Samira Thancharoenkit||The Leo Burnett Group Thailand||Account Management Director|
|Chidlada Gabites||The Leo Burnett Group Thailand||Account Director|
|Taloengrat Punjabutrachai||The Leo Burnett Group Thailand||Account Executive|
|Rungrudee Chinpratan||The Leo Burnett Group Thailand||Agency Producer|
|Piyakarn Bootprasert||DIR4 FILMS||Director|
|Purita Thepkomakorn||DIR4 FILMS||Executive Producer|
|Nattakit Ongpaporn||DIR4 FILMS||Producer|
|Chavalit Thongkum||DIR4 FILMS||Editor|
In today society, although people seem to communicate all the time, but it does not mean that they can really express their feelings toward each other.
Samsung Galaxy Note 4 thus conducted up an experiment to prove this belief under the idea "The Power of Writing." In this experiment, we searched for people who had unresolved issues and interviewed them to tell the story of their problems. From this we discovered that the main cause that the problem remained unsolved was because everyone still had a bias in mind. They weren't brave enough to speak directly to another party. Hence, We offered them another way to express their feelings by "writing" using the Samsung Galaxy Note 4 S-Pen, and invited the opposite party to stay in another room where they could see what a person wrote on the screen. After all, it turned out that people wrote what they really felt out. The problems that were unresolved for a long time were eased by writing, and they returned to good relationship with their loved ones again.
As we wanted to show "the Power of Writing", the campaign was created based on true stories using ordinary people with typical stories that everyone must have experienced before. As a result, the clip went into the hearts of people in a matter of days with no doubts.
After the clip was launched for only a few days, it gained over a million views and the share was more than 10,000 times. But that was not all, this campaign has brought many people back to writing to send their feelings to their loved ones again.
Samsung Galaxy Note 4 believes that when someone writes with his own handwriting, it has the power to bring out a person's thoughts to express the true feelings.