Title | NO JAM CHALLENGE – THE GUITAR(MAKING OF) |
Brand | DOUBLE A |
Product / Service | PAPER |
Category | A01. Fiction: series or film |
Entrant | J. WALTER THOMPSON Shanghai, CHINA |
Entrant Company | J. WALTER THOMPSON Shanghai, CHINA |
Contributing Company | J. WALTER THOMPSON Shanghai, CHINA |
Production Company | SHANGHAI KUI YOU ADVERTISING, CHINA |
Name | Company | Position |
---|---|---|
Norman Tan | J. Walter Thompson | Regional ECD |
Bill Chan | J. Walter Thompson | CCO |
Chao Zhang | J. Walter Thompson | CD |
Salome Zhang | J. Walter Thompson | CD |
Chao Zhang | J. Walter Thompson | AD |
Jeff Zhang | J. Walter Thompson | CW |
Selwyn Low | J. Walter Thompson | CW |
Niuniu Niu | J. Walter Thompson | Designer |
Caffrey Pan | J. Walter Thompson | Designer |
Yong Qiao | Shanghai Kuiyou advertising CO. LTD | Photographer |
Chao Zhang | J. Walter Thompson | Illustrator |
Niuniu Niu | J. Walter Thompson | Illustrator |
Caffrey Pan | J. Walter Thompson | Illustrator |
Jane Zhang | J. Walter Thompson | Producer |
Phoebe Fan | J. Walter Thompson | Producer |
Chao XU | Shanghai Kuiyou advertising CO. LTD | Director |
LEE KAH GIAP | Shanghai Kuiyou advertising CO. LTD | DOP |
Yong Qiao | Shanghai Kuiyou advertising CO. LTD | Photographer |
Seven Chen | Shanghai Kuiyou advertising CO. LTD | Talent |
Kasa LIANG | Shanghai Kuiyou advertising CO. LTD | Offline editor |
First of all, We filmed a musician performing a melody on the guitar. Then we reproduced every frame of the video onto pieces of paper in running order. Finally we photocopied every piece onto Double A Quality Paper to create an animation that synchronises with the musician performing the same melody once more. Then we got the animation, and“Double A No Jam challenge” succeed.
First of all, We filmed a musician performing a melody on the guitar. Then we reproduced every frame of the video onto pieces of paper in running order. Finally we photocopied every piece onto Double A Quality Paper to create an animation that synchronises with the musician performing the same melody once more. Then we got the animation, and“Double A No Jam challenge” succeed.
First of all, We filmed a musician performing a melody on the guitar. Then we reproduced every frame of the video onto pieces of paper in running order. Finally we photocopied every piece onto Double A Quality Paper to create an animation that synchronises with the musician performing the same melody once more. Then we got the animation, and“Double A No Jam challenge” succeed.
"Double A NO JAM Challenge" video was re-posted thousands times on WeChat platform in its first day of launching, viewed more than 20,000 times on YouTube and YouKu within one week. As an interest-based content, the propagation effect had gone beyond the client's expectations.
Double A is known as a kind of quality copy paper with it’s slogan ”No Jam”. To prove that, what we will do is to start a “Double A No Jam challenge” by an interesting experiment