Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: series or film
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND HUB HO HIN BANGKOK
Bangkok
THAILAND
Bronze
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO
ADVANCED LTE NETWORK
TOKYU AGENCY Tokyo JAPAN AOI PRO.
Tokyo
JAPAN
Silver
7 LESSONS ABOUT SINGLE LIFE
7-ELEVEN
7-ELEVEN
DENTSU K Taipei CHINESE TAIPEI BOKU FILMS
Taipei
CHINESE TAIPEI
Bronze
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN
GOLF
DDB Sydney AUSTRALIA ROBBER'S DOG
Sydney
THE EDITORS
Sydney
WE LOVE JAM
Sydney
AUSTRALIA
Short List
ASHBECLEE
PERTH RACING
HORSE RACING
303LOWE Subiaco AUSTRALIA SIAMESE
Perth
SOUNDBYTE
Perth
AUSTRALIA
Short List
A02 Non-Fiction: series or film
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND
THAIRATH TV
BBDO BANGKOK THAILAND INFINITE BANGKOK
Bangkok
THAILAND
Silver
JOURNEY OF CONNECTION
SK TELECOM
NETWORKING BUSINESS
SK PLANET Seoul SOUTH KOREA ELEMENT PICTURES
Seoul
ELVIS PRODUCTION
Seoul
SOUTH KOREA
Short List
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND FINCH
Auckland
NEW ZEALAND
Bronze
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND
AUTOMOTIVE
Y&R NZ Auckland NEW ZEALAND
Silver
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA RAPID VR
Sydney
AUSTRALIA
Short List
A03 Brand or Product Integration into an existing programme or platform
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL
ALCOHOL
PHD SINGAPORE SINGAPORE
Short List
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY
DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM
Auckland
NEW ZEALAND

Gold Spike

GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA DIGITAL PLAYGROUND
Los Angeles
USA

Gold Spike

A04 Original User-generated Content
SHINE
CANON
CAMERAS
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION
Sydney
AUSTRALIA
Bronze
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
A05 Branded Live Experience
THE PAINTED SMILE
OPERATION SMILE
OPERATION SMILE
BBDO BANGKOK THAILAND THE FILM FACTORY
Bangkok
THAILAND
Silver
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON
HAKUHODO Tokyo JAPAN TC.MAX.
Tokyo
MCRAY
Tokyo
JAPAN
Short List
PRAY TO LOSE
NUTRALITE
HEALTHIER TABLE SPREAD
DDB MUDRA GROUP Mumbai INDIA
Bronze
CURIOSITY PAYS
HEINEKEN
HEINEKEN “CITY EDITION”
WIEDEN+KENNEDY SHANGHAI CHINA STINK
Shanghai
CHINA
Short List
TEMPLE OF DEADLY QUICKNESS
NIKE
KOBE X
WIEDEN+KENNEDY SHANGHAI CHINA
Bronze
SLIDELINER
SAMSUNG
CURVED HDTV
TRAFFIK Sydney AUSTRALIA ANTONYM
Sydney
AUSTRALIA
Short List
A06 Original Use of Music
PLAY THE PING PONG
TV TOKYO CORPORATION
TABLE TENNIS
DENTSU Tokyo JAPAN WEEK'S
Tokyo
JAPAN
Silver
OK GO: I WON’T LET YOU DOWN
HONDA
UNI-CUB
MORI Tokyo JAPAN MORIMORI
Tokyo
JAPAN
Silver
ANDROID CHORUS
GOOGLE JAPAN
MOBILE
DENTSU Tokyo JAPAN CINQ
Tokyo
JAPAN
Bronze
CRISP CONCERT
EZAKI GLICO
SNACKS
DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS
Tokyo
JAPAN
Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG
A MEAL OF NOODLE AND SOUP
BBDO CHINA Shanghai CHINA WE PRODUCTION
Shanghai
CHINA

Gold Spike

A07 Original Printed Content
THE EVEREADY BOOK OF PLAY
ENERGIZER MALAYSIA
BATTERY AND TORCHLIGHTS
TBWA GROUP KUALA LUMPUR MALAYSIA RESERVOIR WORLD
Kuala Lumpur
OUTPOST
Petaling Jaya
CANANG STUDIO
Petaling Jaya
MALAYSIA
Silver
A08 Original Game/Gaming
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
A09 Original Branded Digital or Social media
MO LANG: THE PERFECT NIGHT
GOOGLE
GOOGLE SEARCH
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES STRAIGHT SHOOTERS MEDIA
Makati City
THE PHILIPPINES
Short List
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA BREAKFAST FILM
Seoul
SOUTH KOREA
Silver
TINNYVISION
NEW ZEALAND TRANSPORT AGENCY
DRUG DRIVING
CLEMENGER BBDO WELLINGTON NEW ZEALAND CURIOUS FILM
Auckland
NEW ZEALAND
Bronze
A10 Integrated Campaign led by Content Platform
JASMINE
TV5
TELEVISION ENTERTAINMENT
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES UNITEL PRODUCTIONS
Makati City
THE PHILIPPINES
Silver
YOUR GAME. YOUR WAY.
ANZ
ANZ BANK
OCTAGON Singapore SINGAPORE
Short List
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT
UNI-NOODLE
ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
CHINESE TAIPEI
Grand Prix
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG
A MEAL OF NOODLE AND SOUP
BBDO CHINA Shanghai CHINA WE PRODUCTION
Shanghai
CHINA
Short List