Title Client Product/Service Entrant Company Country Award
A01 Use of Technology
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Silver Spike
KIA GAME ON
KIA MOTORS AUSTRALIA / AUTO
MNET MOBILE Sydney AUSTRALIA
Short List
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Gold
Spike
SAFE DRIVING PROGRAM
SAMSUNG / S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Short List
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION / SEUB NAKHASATHIEN FOUNDATION
CJ WORX Bangkok THAILAND
Silver Spike
A03 Mobile Applications
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Bronze Spike
ECO:SCREEN
FRIENDS OF THE EARTH / MOBILE APP
CHEIL HONG KONG HONG KONG
Short List
PLEASE TAKE ME HOME
SOARGON / SOARGON
CHEIL OPENTIDE Beijing CHINA
Silver Spike
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Silver Spike
PENNY THE PIRATE
LUXOTTICA / OPSM KIDS EYE SCREENING TOOL
SAATCHI & SAATCHI Sydney AUSTRALIA
Short List
SAMSUNG POWER SLEEP
SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES / GOVERNMENT
MNET MOBILE Sydney AUSTRALIA
Bronze Spike
EMLINGS
McDONALD'S / McDONALD'S
LEO BURNETT SYDNEY AUSTRALIA
Short List
SAFE DRIVING PROGRAM
SAMSUNG / S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Short List
A04 Messaging for Mobile
MOVIE EMOJI
SINGTEL / SINGTEL MIO TV
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze Spike
A05 Social for Mobile
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Bronze Spike
FOOD PHOTOS SAVE LIVES
UNICEF / CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
THE VOICE DONOR
TENCENT / WECHAT
PUBLICIS GUANGZHOU CHINA
Bronze Spike
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION / SEUB NAKHASATHIEN FOUNDATION
CJ WORX Bangkok THAILAND
Silver Spike
#UNSELFIE
TYPHOON YOLANDA APPEAL / FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze Spike
A06 Mobile Games
GAME ON!
KIA MOTORS AUSTRALIA / AUTO
MNET MOBILE Sydney AUSTRALIA
Bronze Spike
POKÉMON CHALLENGE
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
A07 Mobile Advertising
TAIKANG MOMENT
TAIKANG LIFE INSURANCE / ACCIDENT INSURANCE
CHEIL OPENTIDE Beijing CHINA
Short List
THE KAN KHAJURA STATION
UNILEVER INDIA / AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE.
LOWE LINTAS AND PARTNERS Mumbai INDIA
Gold
Spike
A08 Integrated Mobile Campaigns
FOOD PHOTOS SAVE LIVES
UNICEF / CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
SAMSUNG POWER SLEEP
SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA
Gold
Spike
B01 Interface & Navigation
KIBO360°
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / INTERNATIONAL SPACE STATION
DENTSU Tokyo JAPAN
Bronze Spike
B03 User Experience
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Silver Spike
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Gold
Spike
EMLINGS
McDONALD'S / McDONALD'S
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike