Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Use of Technology
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Silver
KIA GAME ON
KIA MOTORS AUSTRALIA
AUTO
MNET MOBILE Sydney AUSTRALIA
Short List
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Gold
SAFE DRIVING PROGRAM
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Short List
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION
SEUB NAKHASATHIEN FOUNDATION
CJ WORX Bangkok THAILAND
Silver
A03 Mobile Applications
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Bronze
ECO:SCREEN
FRIENDS OF THE EARTH
MOBILE APP
CHEIL HONG KONG HONG KONG AIGENS TECHNOLOGY Hong Kong HONG KONG
Short List
PLEASE TAKE ME HOME
SOARGON
SOARGON
CHEIL OPENTIDE Beijing CHINA
Silver
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Silver
PENNY THE PIRATE
LUXOTTICA
OPSM KIDS EYE SCREENING TOOL
SAATCHI & SAATCHI Sydney AUSTRALIA TWO BULLS Collingwood AUSTRALIA
Short List
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES
GOVERNMENT
MNET MOBILE Sydney AUSTRALIA
Bronze
EMLINGS
McDONALD'S
McDONALD'S
LEO BURNETT SYDNEY AUSTRALIA
Short List
SAFE DRIVING PROGRAM
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Short List
A04 Messaging for Mobile
MOVIE EMOJI
SINGTEL
SINGTEL MIO TV
OGILVY & MATHER SINGAPORE SINGAPORE
Bronze
A05 Social for Mobile
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Bronze
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU CHINA CARROT FILMS SHANGHAI CHINA
Bronze
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION
SEUB NAKHASATHIEN FOUNDATION
CJ WORX Bangkok THAILAND
Silver
#UNSELFIE
TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze
A06 Mobile Games
GAME ON!
KIA MOTORS AUSTRALIA
AUTO
MNET MOBILE Sydney AUSTRALIA
Bronze
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
A07 Mobile Advertising
TAIKANG MOMENT
TAIKANG LIFE INSURANCE
ACCIDENT INSURANCE
CHEIL OPENTIDE Beijing CHINA
Short List
THE KAN KHAJURA STATION
UNILEVER INDIA
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE.
LOWE LINTAS AND PARTNERS Mumbai INDIA
Gold
A08 Integrated Mobile Campaigns
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Gold
B01 Interface & Navigation
KIBO360°
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY)
INTERNATIONAL SPACE STATION
DENTSU Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Bronze
B03 User Experience
RIP CURL SEARCH GPS
RIP CURL
SURFING SPORTSWEAR & EQUIPMENT
VML Sydney AUSTRALIA
Silver
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE
GUIDE DOGS ASSOCIATION OF THE BLIND
Y&R SINGAPORE SINGAPORE
Gold
EMLINGS
McDONALD'S
McDONALD'S
LEO BURNETT SYDNEY AUSTRALIA
Bronze