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Title Client Product/Service Entrant Company Country Award
A01 Use of Technology
ASOBERU-T
BEAMS / PLAYABLE T-SHIRTS		 DENTSU Tokyo JAPAN
LIVING WALLET
ZAIM / ZAIM (SMARTPHONE APP)		 DENTSU Tokyo JAPAN
SAVING YOUR FUTURE
YAHOO JAPAN / DISASTER ALERT APP		 YAHOO JAPAN CORPORATION Tokyo JAPAN
SAFE TRACKS
ETIQA TAKAFUL BERHAD / MOTORTAKAFUL		 CREATIVE JUICE KUALA LUMPUR MALAYSIA
PASAHERO: PASSENGER SAFETY APP
ABS-CBN / PASSENGER SAFETY MOBILE APP		 ABS -CBN Quezon City THE PHILIPPINES
MOBILE TRAIL
NESTLÉ SINGAPORE / NESTLÉ		 REVEZ MOTION Singapore SINGAPORE
YATES MY GARDEN APP
YATES / MY GARDEN APP		 WEBLING INTERACTIVE AUSTRALIA
RIP CURL SEARCH GPS
RIP CURL / SURFING SPORTSWEAR & EQUIPMENT		 VML Sydney AUSTRALIA
Silver
MY FAVORITE CAFE - GEORGIA VENDING MACHINE APP
COCA-COLA (JAPAN) / GEORGIA		 DENTSU Tokyo JAPAN
OFFLINE BOOK
MATH PAPER PRESS / PRINTED BOOKS		 DDB GROUP SINGAPORE SINGAPORE
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH / CHARITY		 JWT SINGAPORE SINGAPORE
KIA GAME ON
KIA MOTORS AUSTRALIA / AUTO		 MNET MOBILE Sydney AUSTRALIA
Short List
SAVE THE SUNDAE CONE
GOLDEN ARCHES RESTAURANT / McDONALD'S SUNDAE CONE		 LEO BURNETT Kuala Lumpur MALAYSIA
DUREX TOUCH
RECKITT BENCKISER / DUREX		 LEO BURNETT Kuala Lumpur MALAYSIA
SADAKO SUMA4D
KADOKAWA CORPORATION/'SADAKO 3D2'FILM PARTNERS / APPLICATION FOR THE MOVIE 'SADAKO 3D2'		 KAYAC Kanagawa JAPAN
LIVETALK
BHARATIYA JANATA PARTY / LIVE AUDIO BROADCAST OVER VOICE CALL		 VIVACONNECT Mumbai INDIA
ECO:SCREEN
FRIENDS OF THE EARTH / MOBILE APP		 CHEIL HONG KONG HONG KONG
GUIDE DOTS
GUIDE DOGS ASSOCIATION OF THE BLIND SINGAPORE / GUIDE DOGS ASSOCIATION OF THE BLIND		 Y&R SINGAPORE SINGAPORE
Gold
VIRGIN MOBILE GAME OF PHONES
VIRGIN MOBILE AUSTRALIA / TELECOMMUNICATIONS		 ONE GREEN BEAN Sydney AUSTRALIA
ALERT SHIRT
FOXTEL / FOXTEL SPORTS PACKAGE		 CHE PROXIMITY Melbourne AUSTRALIA
I SEE FRIES
McDONALD'S CHINA / McDONALD'S		 DDB Sydney AUSTRALIA
POKÉMON CHALLENGE
GOOGLE / GOOGLE MAPS		 HAKUHODO Tokyo JAPAN
THE VOICE DONOR
TENCENT / WECHAT		 PUBLICIS GUANGZHOU CHINA
EYES ON THE ROAD
VOLKSWAGEN / VOLKSWAGEN		 OGILVYONE BEIJING CHINA
SAMSUNG POWER SLEEP
SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY		 CHEIL WORLDWIDE Seoul SOUTH KOREA
ANOTHER ME
SAMSUNG ELECTRONICS / SAMSUNG GEAR		 CHEIL WORLDWIDE Seoul SOUTH KOREA
INCSNAP (INCIDENT SNAP)
QUEENSLAND FIRE AND EMERGENCY SERVICES / GOVERNMENT		 MNET MOBILE Sydney AUSTRALIA
SAFE DRIVING PROGRAM
SAMSUNG / S-DRIVE		 LEO BURNETT SYDNEY AUSTRALIA
Short List
HEARING AIDE
THE SINGAPORE ASSOCIATION FOR THE DEAF / THE SINGAPORE ASSOCIATION FOR THE DEAF		 GREY GROUP Singapore SINGAPORE
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION / SEUB NAKHASATHIEN FOUNDATION		 CJ WORX Bangkok THAILAND
Silver
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL / NATIONAL STADIUM		 DENTSU Tokyo JAPAN
MINUTE OF SILENCE
RSL AUSTRALIA / ANZAC APPEAL		 DDB GROUP MELBOURNE AUSTRALIA
CALL IT FIND IT
BEIJING ZIZAI TECHNOLOGY / NUT SMART TRACKER		 CHEIL Beijing CHINA
KAN KHAJURA TESAN
HINDUSTAN UNILEVER / KAN KHAJURA TESAN		 PHD INDIA Mumbai INDIA
MUTESIC
NOISEY, VICE (CHINA) / MOBILE PHONE ADD-ON		 SAATCHI & SAATCHI CHINA Shanghai CHINA
RISE AS ONE : THE GAME
BUDWEISER / RISE AS ONE : THE GAME		 AKQA Shanghai CHINA
TAGSY
BAGGIT / BAGS & ACCESSORIES		 TBWA\INDIA Mumbai INDIA
LIVE WI-FI LEADERBOARD
PUMA CHINA / PUMA MOTORSPORT		 VITAMINE Shanghai CHINA
PUSH THE PIN
TATA GLOBAL BEVERAGES / TEA		 22 FEET TRIBAL WORLDWIDE Bangalore INDIA
A02 Mobile Websites and Web Applications
OFFLINE BOOK
MATH PAPER PRESS / PRINTED BOOKS		 DDB GROUP SINGAPORE SINGAPORE
SOCIAL BEER SHOWER
RAKUTEN, INC. / RAKUTEN ICHIBA / RAKUTEN ONLINE STORE JAPAN		 RANA EXTRACTIVE Tokyo JAPAN
SAMURAI DERBY
JRA / JAPANESE DERBY		 DENTSU Tokyo JAPAN
NIKE LOCKER ROOM
NIKE / SPORTSWEAR		 RAZORFISH Hong Kong HONG KONG
A03 Mobile Applications
SAVING YOUR FUTURE
YAHOO JAPAN / DISASTER ALERT APP		 YAHOO JAPAN CORPORATION Tokyo JAPAN
ON TRACK WITH THE RIGHT MIX
DEPARTMENT OF VETERANS' AFFAIRS / HEALTH AND WELLBEING		 BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
NTUC INCOME ORANGEEYE MOBILE APP
NTUC INCOME / INSURANCE		 SPLASH INTERACTIVE GROUP Singapore SINGAPORE
SAFE TRACKS
ETIQA TAKAFUL BERHAD / MOTORTAKAFUL		 CREATIVE JUICE KUALA LUMPUR MALAYSIA
MARD
BLING / MARD		 HUNGAMA DIGITAL SERVICES Mumbai INDIA
ART-TO-HEART
STAEDTLER / COLOR CRAYONS		 LEO BURNETT HONG KONG HONG KONG
DODGE GLASS
DENTSU / DODGE GLASS		 DENTSU Tokyo JAPAN