Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Social for Mobile
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
PAMPERS GROW THROUGH PLAY
P&G
BABY PRODUCTS
RAZORFISH Hong Kong HONG KONG
HAIRTAGPROJECT
THE LOUNGE HAIR SALON
HAIR DONATION CAMPAIGN
BBDO PROXIMITY THAILAND Bangkok THAILAND
JOG FOR TWO LIVES
NESTLÉ
MOBILE APPLICATION
PUBLICIS SHANGHAI CHINA
I SEE FRIES
McDONALD'S CHINA
McDONALD'S
DDB Sydney AUSTRALIA
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
NIKE+RUN CLUB
NIKE CHINA
NIKE+RUN CLUB
AKQA Shanghai CHINA
CHANGE THE BOTTLE, CHANGE THE GAME
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND USEFUL FILMS Auckland NEW ZEALAND
THE RED CROSS CONNECTION
SINGAPORE RED CROSS
BLOOD DONATION
McCANN WORLDGROUP Singapore SINGAPORE SEMICOLON Singapore SINGAPORE
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU CHINA CARROT FILMS SHANGHAI CHINA
Bronze
#SELFIEINTHEDARK
THE BODY SHOP MALAYSIA
COSMETICS & BEAUTY
GREY GROUP KUALA LUMPUR MALAYSIA
BLOOD OF HOPE
ADVANCED INFO SERVICE
AIS 3G
CJ WORX Bangkok THAILAND
THE VIRTUAL FENCE PROJECT
SEUB NAKHASATHIEN FOUNDATION
SEUB NAKHASATHIEN FOUNDATION
CJ WORX Bangkok THAILAND
Silver
SMART BOCONCEPT LIMITED EDITION CAMPAIGN
MERCEDES-BENZ
AUTOMOTIVE
MEC Shanghai CHINA
#UNSELFIE
TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze
PUSH THE PIN
TATA GLOBAL BEVERAGES
TEA
22 FEET TRIBAL WORLDWIDE Bangalore INDIA
A06 Mobile Games
CAP DJ
SUNTORY HOLDINGS
CORPORATE SOCIAL RESPONSIBILITY
HAKUHODO Tokyo JAPAN KAYAC Kanagawa JAPAN
GAME ON!
KIA MOTORS AUSTRALIA
AUTO
MNET MOBILE Sydney AUSTRALIA
Bronze
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
SHAKE SHAKE GO !
SAMSUNG
MOBILEPHONE
CHEIL OPENTIDE Beijing CHINA
SNACK! IN THE FACE
KFC AUSTRALIA
KFC
OGILVY & MATHER Sydney AUSTRALIA
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
THE TINIEST WEAPONS FOR THE TINIEST GAME
NOKIA
NOKIA LUMIA SERIES
JWT BEIJING CHINA
GAME OF PHONES
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PHOTOPLAY FILMS Sydney AUSTRALIA
ARROW SPECIAL CONTENTS YOKERROW
AXN JAPAN
TV PROGRAM "ARROW"
RANA EXTRACTIVE Tokyo JAPAN
SAMURAI DERBY
JRA
JAPANESE DERBY
DENTSU Tokyo JAPAN SONICJAM Tokyo JAPAN
RISE AS ONE : THE GAME
BUDWEISER
RISE AS ONE : THE GAME
AKQA Shanghai CHINA
SPIDER-MAN UNLEASH THE B'LUE
DANONE NARANG BEVERAGES
B'LUE
RAPP INDIA Mumbai INDIA ID8 LABS Mumbai INDIA
A07 Mobile Advertising
TAIKANG MOMENT
TAIKANG LIFE INSURANCE
ACCIDENT INSURANCE
CHEIL OPENTIDE Beijing CHINA
Short List
POKÉMON CHALLENGE
GOOGLE
GOOGLE MAPS
HAKUHODO Tokyo JAPAN
THE KAN KHAJURA STATION
UNILEVER INDIA
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE.
LOWE LINTAS AND PARTNERS Mumbai INDIA
Gold
GAINS WITHOUT STAINS
BEIERSDORF SINGAPORE
BEIERSDORF SINGAPORE
OMD Singapore SINGAPORE
PHONE CALLER ID HIJACK
BURGERLAB
BURGER RESTAURANT
FCB Kuala Lumpur MALAYSIA VHQ POST Kuala Lumpur MALAYSIA
A08 Integrated Mobile Campaigns
NFC TOUCH PRINT
BULLSONE
RAINOK HYBRID WIPER
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
TOKYO MOTOR SHOW ANIME COMPANION
MITSUBISHI MOTORS CORPORATION
VEHICLE
SPICEBOX Tokyo JAPAN
THE GUARDIAN ANGEL
ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH
CHARITY
JWT SINGAPORE SINGAPORE CURIOUSLAB Singapore SINGAPORE
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU CHINA CARROT FILMS SHANGHAI CHINA
LIVETALK
BHARATIYA JANATA PARTY
LIVE AUDIO BROADCAST OVER VOICE CALL
VIVACONNECT Mumbai INDIA
ALERT SHIRT
FOXTEL
FOXTEL SPORTS PACKAGE
CHE PROXIMITY Melbourne AUSTRALIA WEARABLE EXPERIMENTS Sydney AUSTRALIA
CONNECT TO A BRAVE NEW WORLD
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED (ANZ)
BANKING AND FINANCE
PHD SINGAPORE SINGAPORE
FOOD PHOTOS SAVE LIVES
UNICEF
CHARITY
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
LA VIE MOBILE SOCIAL APP
NESTLÉ
LA VIE
EMERALD CONSULTING Ho Chi Minh VIETNAM
CLEAR DREAM MATCH 2
UNILEVER PHILIPPINES
CLEAR MEN SHAMPOO
OGILVYONE WORLDWIDE Manila THE PHILIPPINES GO BEYOND STUDIOS Pasig City THE PHILIPPINES
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
DATA NEVER DIES
SK TELLECOM
TELECOMMUNICATION COMPANY
SK PLANET Seoul SOUTH KOREA
SAFE DRIVING PROGRAM
SAMSUNG
S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
LYRIC COKE - MUSICON
COCA-COLA GREATER CHINA
COCA-COLA
ISOBAR Shanghai CHINA
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Gold
HARUHI HUNTING
SANKYO
GAME
PARTY Tokyo JAPAN KAIBUTSU Tokyo JAPAN