Creative Execution

To boost recognition of the Dodge Glass, we made a promotional video and uploaded to YouTube. We also made a promotional website that enables anyone who have the Google Glass to download and install the Dodge Glass App easily.

Dodge Glass enables people to walk around in town without being bothered by bumping people, and this has led to enormous timesavings. At the same time, it also impressed people to think Dentsu was an attractive agency. In addition to that, we can assume the possibility to decrease car/bike accidents by applying this dodge technique in the future.

Walking around town, you often find yourself about to run into someone and then you both end up doing that familiar "left-to-right" dance to try to dodge around each other. Although this phenomenon results in an enormous amount of wasted time for mankind, no one ever dealt with it seriously. With the stakes this high, we had to solve this problem. So, We created Dodge Glass, an application designed and optimized for Google Glass. Using human recognition technology, Dodge Glass performs real-time analysis and instructs you who and where to dodge. Also, Dodge Glass has the additional function called "BUMP MODE" to intentionally make you dodge to the same direction to bump on someone you like when he/she passes by.