|Title||ON TRACK WITH THE RIGHT MIX|
|Brand||DEPARTMENT OF VETERANS' AFFAIRS|
|Product / Service||HEALTH AND WELLBEING|
|Category||B03. User Experience|
|Entrant||BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA|
|Entrant Company||BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA|
|Advertising Agency||BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA|
|Rob Belgiovane||Belgiovane Williams Mackay||Chief Creative Officer|
|Ed Carveth||Sputnik BWM Group)||Executive Creative Director|
|Adam Guastella||Sputnik BWM Group)||Creative Director|
|Alex Zhadan||Sputnik BWM Group)||Digital Designer|
|Mike Lee||Sputnik BWM Group)||Copywriter|
|Mark Smith||Sputnik BWM Group)||User Experience|
|Gil Fewster||Sputnik BWM Group)||Creative Technologist|
|Alice Curtis||Sputnik BWM Group)||Account Director|
|Dan Robathan||Sputnik BWM Group)||General Manager|
Rather than bore them with medical jargon, we matched their drinking habits to the amount of cash they were spending and the calories they needed to burn off. A unique Well Being score was created. On Track was developed in collaboration with dieticians, clinicians, psychologists and over 100 young veterans. With this data, the On Track app allows veterans to monitor and understand how alcohol is impacting their lives overtime by tracking their drinks and allowing veterans to share their progress with personal clinicians and psychologists.
The On Track smartphone app was developed for both iOS and Android. The app was announced through ADF clinicians, psychologists and the VVCS (Veterans & Veterans families Counseling Service) and due to its success, there are now plans to promote On Track throughout the entire Australian Defence Force. On Track is currently helping over 4,500 users. It will soon represent an essential part of the ADF Alcohol Management Strategy and will also be promoted via posters across the entire Australian Defence Force. On Track is now recognised as a vital mental health tool across The Department of Veterans' Affairs, Veterans Families Counselling Service and the Australian Defence Force.
Excessive drinking is the biggest health risk for young veterans in Australia but as the most socially acceptable form of escape alcohol going anywhere. Alcohol abuse amongst young Australian Defence Force veterans is a 100-year-old problem. After they’ve risked their lives protecting us, we had a responsibility to help them look after themselves. Our job wasn't to tell veterans not to drink but rather give them a useful tool to understand the effects their drinking was having. Firstly, we needed to help change their drinking behaviors by empowering them with information that was relevant to them, and after speaking to over 100 veterans we found that “Money” and “Fitness” mattered the most.